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Frequent Contributor
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Registered: ‎05-03-2010

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 Angel Cake said:

They could probably get sued if they had older models and they fell and broke a hip.

I don't think QVC models should reflect the typical customer, no reason to glamorize obesity.

"......fall and break a hip", ........"glamorize obesity"

I've seen women half my age fall. I'm 66. My size 10 doesn't look or fit the same as it did at age 40 {#emotions_dlg.sad}. Becuase we've matured and/or life of having children has left some pounds, is no reason to call someone obese.

Referring to someone as obese [fat] sounds cruel. We can be describe people in a kinder way. Why not say "plus size" or "fuller figure"? Yes I know, industry says size 12 -14 starts plus size. We all know that's NOT true.

But if that's how they view us, lets see real women that wear sizes 12 & up more. Regardless if she has hips or tummy or thicker waist or junk-in-the-trunck.

Honored Contributor
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Re: Models Should Reflect QVC's Typical Customer

Typical?????? Sounds like stereotyping to me.................

♥Surface of the Sun♥
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Registered: ‎03-26-2010

Re: Models Should Reflect QVC's Typical Customer

Jonbon I will get tired of it when Carolyn and Leah tell the truth or when someone proves me wrong. If any of you have watched them on QVC for a few years, it should be obvious that they have grown wider and wider. So it is impossible to remain the same size (LARGE) and continue to gain weight. Please don't insult my intelligence or anyone else's who can see what I clearly see. The others only dream the same dream Carolyn and Leah do. Perhaps someone is telling them to say that they are a size LARGE. In that case, what happened to truth in advertising? And what happens to ladies who believe them and then constantly have to return things because they don't fit? And please stop the stories about hi def cameras! Any excuse... as for the poster who said that everyone knows that size 12-14 is not plus size, maybe so. Or for the poster who was insulted by the word obesity. Have you ever heard the clinical definition of obesity? Do your BMI. Check the charts. Some, not all, will be surprised.
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Re: Models Should Reflect QVC's Typical Customer

The definition of obesity is approx 50 pounds over your ideal weight. Morbid obesity is approx 100 pounds above your ideal weight.

If the shoe fits .........

Super Contributor
Posts: 360
Registered: ‎03-26-2010

Re: Models Should Reflect QVC's Typical Customer

Yes tinkrbl44. And for women, a BMI above 30 is not good.
Super Contributor
Posts: 360
Registered: ‎03-26-2010

Re: Models Should Reflect QVC's Typical Customer

Measuring Your BMI (body mass index) Example: A female weighs 135 lbs. She is 5'5"" tall or 65 inches tall. BMI Calculation: Divide 135 by 65 squared (4225)=31.296296 X 703=22.00 The female's BMI IS 22. Statistics for BMI results: less than20-underweight 20-25-normal weight 30-obese 35 plus- morbidly obese
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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 moonstone dunes said:

I just looked at Roaman's, Woman Within and Lane Bryant websites. Most of their models are the same size and height as the blonde model - Jackie? She was on LR show wearing the white color-block dress. She is well proportioned.

The truth is garments look best and hang best on tall (5'8 and above) well-proportioned models - not necessarily slender - but well-proportioned and long. That means not short, not flat-chested, not neck-less, peg-legged. No hip issues, no thunder thighs, not pear-shaped. Not overly endowed. No toothpick legs, knobby knees.

These bodies will easily fit into the sample sizes the retailer uses. Missy 2, 4 maybe 6. Plus size: L or XL.

They are selling clothes, not real bodies.

{#emotions_dlg.lol}{#emotions_dlg.lol} I'm sorry, but I laughed out loud at this post, me and my pear shape and my thunder thighs. It is so true. That about says it all.

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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 JamicaJammer said:
On 3/9/2014 Ford1224 said:

They do.

REALLY?????????? Do you honestly think that a typical QVC customer is 5'10", size 4, and is under 35 y/o??

And do you honestly think the typical QVC customer is 65+, 5'2 and wears a 2X?
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Re: Models Should Reflect QVC's Typical Customer

On 3/10/2014 PKB said:
On 3/9/2014 JamicaJammer said:
On 3/9/2014 Ford1224 said:

They do.

REALLY?????????? Do you honestly think that a typical QVC customer is 5'10", size 4, and is under 35 y/o??

And do you honestly think the typical QVC customer is 65+, 5'2 and wears a 2X?

I do think QVC sells to a lot of plus sizes as they seem to order large quantities and a lot of the styles are aimed toward those sizes. I don't think their typical customer is under 35. Most in that age group like to make shopping a social experience and go out to the malls with friends. I say "most" -- not all. Perhaps some with small children would rather shop online/QVC and have items come right to their home.

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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 Ford1224 said:

No. I'm just saying they have overweight and older models, which is what your OP was about. That's the average American woman, right?

She said average QVC viewer, not average American woman. I don't think they're the same. Many of the models are older than fashion runway models, but they're all probably younger than the average QVC viewer based on what I can tell from what QVC sells, the callers I hear, and the people here on the forums. They have women over 50 for many of the makep demos and hair demos, but they don't have those women modeling clothing.