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Super Contributor
Posts: 633
Registered: ‎01-14-2013

Models Should Reflect QVC's Typical Customer

Let's face it - regardless of how many times QVC saleswomen, Susan Graver, etc. say that teen and 20-something daughters will want to wear their stuff, I can't imagine anyone under 50 wearing anything they well, esp. the shoes/sandals.

And I definitely appreciate the fact that ALL sizes are priced the same, unless in retail stores.

However, why not have some 50-70 y/o women MODEL the items???

Honored Contributor
Posts: 12,997
Registered: ‎03-25-2012

Re: Models Should Reflect QVC's Typical Customer

They do.

Formerly Ford1224
We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Elie Wiesel 1986
Super Contributor
Posts: 633
Registered: ‎01-14-2013

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 Ford1224 said:

They do.

REALLY?????????? Do you honestly think that a typical QVC customer is 5'10", size 4, and is under 35 y/o??

Honored Contributor
Posts: 12,997
Registered: ‎03-25-2012

Re: Models Should Reflect QVC's Typical Customer

No. I'm just saying they have overweight and older models, which is what your OP was about. That's the average American woman, right?

Formerly Ford1224
We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Elie Wiesel 1986
Contributor
Posts: 56
Registered: ‎08-09-2012

Re: Models Should Reflect QVC's Typical Customer

QVC is in it for the $$$ and if younger models sell the items, that's what they are going to do. I also shop with Pendletons Catalogue where the models are 25-30 years old, thin and gorgeous. Same shopper demographic.

Honored Contributor
Posts: 30,249
Registered: ‎03-12-2010

Re: Models Should Reflect QVC's Typical Customer

Well......I totally agree with you. I think there should be models who are actually a real size 2X or 3X. Why should someone watching TV, buying a size 2 or 3X size, have to 'visualize' what a shirt, blouse, etc, should look like were she to buy that?

I think the OP posted her question very well. I also agree with the OP that some the models should be older.

I'll go a step farther to say I'd like to see darker skinned women as models. More women of color who are darker skinned, not just older.

I could say more but I'll stop at that.

Honored Contributor
Posts: 16,938
Registered: ‎12-29-2010

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 JamicaJammer said:
On 3/9/2014 Ford1224 said:

They do.

REALLY?????????? Do you honestly think that a typical QVC customer is 5'10", size 4, and is under 35 y/o??

The size 4 in QVC world is a 6 or 8 in real world. I don't think the models are too thin at all. Most look slender, fit and very healthy.

"friends don't let friends drink white zinfandel"
Honored Contributor
Posts: 12,997
Registered: ‎03-25-2012

Re: Models Should Reflect QVC's Typical Customer

Whatever. I guess I'm seeing things. Not worth arguing about, so "bye!"

Formerly Ford1224
We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Elie Wiesel 1986
Contributor
Posts: 56
Registered: ‎08-09-2012

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 annabellethecat said:

Well......I totally agree with you. I think there should be models who are actually a real size 2X or 3X. Why should someone watching TV, buying a size 2 or 3X size, have to 'visualize' what a shirt, blouse, etc, should look like were she to buy that?

I think the OP posted her question very well. I also agree with the OP that some the models should be older.

I'll go a step farther to say I'd like to see darker skinned women as models. More women of color who are darker skinned, not just older.

I could say more but I'll stop at that.

You are right about diversity, but let's also include Asians, Latinas, Sephardics and more of a range, to be fair.

Trusted Contributor
Posts: 1,797
Registered: ‎03-22-2012

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 winamac1 said:
On 3/9/2014 JamicaJammer said:
On 3/9/2014 Ford1224 said:

They do.

REALLY?????????? Do you honestly think that a typical QVC customer is 5'10", size 4, and is under 35 y/o??

The size 4 in QVC world is a 6 or 8 in real world. I don't think the models are too thin at all. Most look slender, fit and very healthy.

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