@Porcelain wrote:
Maybe the hosts don't give detailed information because it's not provided by their managers and assistants. If management wanted skirt lengths provided for all skirts for example, the directors would be given the info and would tell the hosts to say it during their shows.
The more information they tell you, the more objections you can raise to buying. If a car salesman could get away with selling you a car without telling you what kind of engine it has or any other pertinent details, don't you think they would? They would much rather just show you a red car and say, "Like it? It's yours if you buy now!"
If they can still sell you the thing without telling you much about it, they'll do so. I think it's wrong, but it's not the fault of hosts. The hosts don't do or say anything management doesn't want them to. The illusion that any of them are just riffing on personal topics for fun or that any of them ever go rogue is just an illusion meant to gain your emotional investment and trust.
So don't single out the hosts. Take the whole company to task if you don't like what you are seeing on the tv presentations. Every minute on air is the result of many tightly controlled and deliberate corporate decisions.
Some Producers only pay attention to key words that the host say that result in more orders. But what do you do when one hosts vehemently starts a one woman campaign and says it OFTEN and LOUDLY and tells viewers that you can go to the website to get the measurements(she felt hosts shouldnt have to read the measurements)
She was the only one that said this.....much later other hosts jumped on the bandwagon.... There was a funny moment when a caller talked about the item she just purchased, but then asked a question what a lot of customers felt....she said, "can I ask you a question, why are you so opposed to giving measurements on air".....and you could tell by the facial expression and voice tone that this host wasnt happy with the question...but she said, "because its available on the website"....and the caller replied "isnt the "C" in QVC supposed to be about convenience why should I have to have several electronic devices handy to purchase an item from QVC?" and the host didnt know what to say, and ended it with "thank you for calling"....
But there was another caller that gave another perspective and said "its very helpful for you to give good information on the products including the measurements on air threy are very important, you see I'm losing my sight and that information is so helpful to hear"....I dont know if other hosts heard that or it was related to all the host in an email or meeting because more hosts started to make sure measurements were provided on air....
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