Hi Oldlady---NC is correct, in an interview QVC's CEO said
"I'm hesitant to put a label on her, because she's very diverse. Our customer is a 35- to 65-year-old woman with a somewhat above-average income, The sweet spot of the household income level for QVC goes from $50,000 to $250,000."
"Twenty-five years ago, we pioneered the testimonial call, when the customer calls into the show to say, "I really like and used this product." Today, she might be sending a tweet to us about a product or guest, which will appear on a scroll live on screen during the broadcast. She might be using her PC and tablet to engage in a Facebook chat about the program, or asking us questions on Facebook or QVC.com, which we might answer live on the air. We're using all of the technology to engage that customer."
http://www.dailyfinance.com/2011/10/05/ceos-corner-qvc-mike-george-on-the-shopping-channels-big-pl/
And by use of social media (Facebook, Instagram, Mobile Apps) QVC thinks they are attracting the younger demographic......I think the 35 yr old range is stretching it....I would put it at 45 and beyond....
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