All-Day theme programming -- blech!

glamwitch · ‎04-23-2011

Can someone please enlighten me about why QVC has upped the number of days where all programming focuses on a single product category? They used to reserve all-day programming for a very few special events, like Fall Fashion Day or Bonanza Silver Day. Now, we regularly see a full day devoted to beauty products, or kitchen equipment, gardening supplies, etc. This is a major turnoff! I can't imagine that this tactic sells more product.

If I'm not in the market for the type of product being featured on a given day, I won't turn on QVC at all. When they do vary the products presented hour by hour, I'm more likely to stay tuned to wait for items that interest me. For example, I'm no gardener. But if during a gardening show, they show previews of pretty jewelry coming up in the next hour, I'll stick around instead of switching channels and wait for tho jewelry to be presented.

I also have a problem with the constant pitches for the Vitamix blender. This thing is ALWAYS on the air; seems like the Q won't stop until every household in America owns a Vitamix. But surely by now, most of the people who want a Vitamix already have one? Seems like the market for Vitamixes should be shrinking. After all, they're supposed to be so durable that they last for life. So if you already own a Vitamix, why would you want another one?

jackthebear · ‎03-11-2010

I agree

Moonchilde · ‎05-23-2010

The "themes" and all-day programming is a total bore. Even if I'm interested in the theme, having it on every waking hour for a day gets boring. Even something I love palls after 8+ hours.

Life without Mexican food is no life at all

Krimpette · ‎03-09-2010

Boy, I couldn't agree more!!!!!!! I believe the only time I've watched QVC since last Saturday was when the Liz Claiborne show was on yesterday morning. I wanted to see Linda Davies do that show one more time. (I hate to see her leave that show.)

KYToby · ‎02-19-2012

Why not consider these theme days ass an opportunity to get up and stop watching television for a bit? Some people enjoy them, and QVC does this programming e becaise it generates sales.

As for Vitamix, I would daresay as long as people buy tens of thousands of these expensive blenders whenever they are featured as TSVs, QVC will continue.

Despite what some peosters here believe, QVC is a retailer. They exist to sell items -- not entertain us.

Zita · ‎05-24-2011

@KYToby wrote:
Why not consider these theme days ass an opportunity to get up and stop watching television for a bit? Some people enjoy them, and QVC does this programming e becaise it generates sales.

As for Vitamix, I would daresay as long as people buy tens of thousands of these expensive blenders whenever they are featured as TSVs, QVC will continue.

Despite what some peosters here believe, QVC is a retailer. They exist to sell items -- not entertain us.

Yeah, I know, but it's more fun when it's entertaining.

Moonchilde · ‎05-23-2010

@KYToby wrote:
Why not consider these theme days ass an opportunity to get up and stop watching television for a bit? Some people enjoy them, and QVC does this programming e becaise it generates sales.

As for Vitamix, I would daresay as long as people buy tens of thousands of these expensive blenders whenever they are featured as TSVs, QVC will continue.

Despite what some peosters here believe, QVC is a retailer. They exist to sell items -- not entertain us.

@KYToby, I find your neverending insistence that anyone who has any complaint about QVC's programming must of course sit around on the couch all day and never do anything else but watch the channel, 24/7, offensive. But yeah, I know, that's your schtick.

Here's a novel thought - one can look at a program listing for the day - can even see it - gasp! - a day in advance, and take note of the entire day's programming - *without ever turning it on.* Imagine that.

They can then decide not to bother tuning in. It's not a given that, because they see the same items listed as being sold for 24 hours and aren't thrilled, they were planning to sit and watch for 8 hrs straight. I would think that's obvious to most people, but true there are always exceptions.

As for the insinuation that anyone who has issues with QVC programming must rarely "get up and stop watching television for a bit" - well, I know you need to come up with ways to insult people, but seriously, how about something *new*? That one's so old and tired. Seriously.

Life without Mexican food is no life at all

ChynnaBlue · ‎05-22-2012

@glamwitch wrote:
...
If I'm not in the market for the type of product being featured on a given day, I won't turn on QVC at all. When they do vary the products presented hour by hour, I'm more likely to stay tuned to wait for items that interest me. For example, I'm no gardener. But if during a gardening show, they show previews of pretty jewelry coming up in the next hour, I'll stick around instead of switching channels and wait for tho jewelry to be presented....

That's why I like theme days. I mostly don't watch QVC at all anyway and shop online instead, but a gardening theme day means I definitely won't watch or record anything. If you really hate the day's theme and still want to watch QVC, you can try QVC plus. (It's available online if your cable company does not carry it.) They have a lot of alternate programming.

QVC knows that many of us don't need to watch something on TV to spend money with QVC. I shop QVC.com by brand or what's new and don't wait for things I want to show up on air.

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peajay · ‎03-16-2010

Cut out the lecturing!!! I hate the 24 hour these days & have a right to say so,

febe1 · ‎01-22-2012

@KYToby wrote:
Why not consider these theme days ass an opportunity to get up and stop watching television for a bit? Some people enjoy them, and QVC does this programming e becaise it generates sales.

As for Vitamix, I would daresay as long as people buy tens of thousands of these expensive blenders whenever they are featured as TSVs, QVC will continue.

Despite what some peosters here believe, QVC is a retailer. They exist to sell items -- not entertain us.

I don't believe the Q would appreciate you telling their customers to stop watching them. That's not the aim of a good retailer....