I worked in retail clothing for 20 years. In that period of time I worked for three different companies. One company gave employees 25%, one gave 30% and the third gave 50%. The company that gave 50% was because we had to wear their clothing. If you were buying a gift you got 30%. And believe me they knew if it wasn't for you. So, to me, 30% sounds about right. I figured the QVC employees got some kind of discount.