Q Talk

[GinaV24]

LOL, well I can honestly say it was NOT me. The last thing I purchased was back in October and it was not the flashlights!

[Squirrel Lover]

Me too! It was also the last time I bought anything. I am tired of the Q 's shows. So gory and all of the clothes are made in China.

[Lexie]

I know how you feel.  It is like QVC is cleaning out all of their storage areas of olld merchandise.  Icky stuff!!!!

[stevieb]

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@Deb1010again wrote:

And yet, QVC does phenomenally well and keeps increasing total sales, customer acquisition and has a much envied customer retention rate.  They are also dominating globally with channels in various countries.  

Lots of people are watching and purchasing.

I agree with most of you and find it all puzzling.  But I must not represent their average customer.  I don't find QVC to be competitive with other electronic and b&m retailers for the reasons already mentioned.

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True to a point, and though I'm no expert, it seems as though taking a close look at their numbers might indicate that 'growth' has been sort of limited, and while they operate globally, some of those global operations have returned very mixed results. As for customer retention, I'm with you. I don't get it, though that said, I don't have much use for them anymore but do still occasionally buy something here. That the volume of my purchases has declined is probably not considered, merely that I'm still here. So yes, they're 'retained' me, but that's really only a part of the picture.

Also agree, if I want electronics, which is a rarity, I'm going to seek them elsewhere for better pricing, newer technology and often better shipping.

I note all the home shopping channels have been crowing about all their 'new' customers, but it leaves me wondering how many are of the 'drive by' variety and how many actually come back for more.

All that said, clearly, there is a cadre of very loyal customers who, for whatever reasons, keep coming back and who seem to think QVC is the be-all and end-all shopping experience. They seem content to watch and buy no matter what the Q is selling, no matter who the hosts are, and no matter how unpleasant, repetitive, and 'hard-sell' the hosting and or viewing experience might be, and I REALLY don't get that... 

[newname0]

It's the old adage - you're getting to be a habit with me

Same happened to me with Avon.  I keep ordering stuff even though they changed the whole format and most of the products don't apply to me but I have been a long time customer about 40 years and it's hard to give that up when it's still available to buy.

[GinaV24]

@SaRina, yes I refuse to even consider watching any show with the word "gift" in the title. Imagine that, it's the holidays and we might be shopping for gifts. I don't need that nudge and am not interested in the rather mundane selection. I've found much more interesting things at other retailers.

[TY]

I've seldom watched QVC on an actual tv unless I'm visiting relatives in the U.S. I've been more of viewing online through thieir live webcasts or through their app. Lately it's only fashion or beauty. I haven't watched any Christmas programming at all. My American relatives aren't QVC or any shopping channel customers either and there's no chance of that changing.

i visited the Nordstrom in Vancouver, Canada last Thursday when my American relatives visited and they were not impressed with the store either. I noticed a couple of changes from my visit 2 months before  - more plus sized clothing even if it's only dresses that look like they came from the Nordstrom Rack and less pushy sales people. As last Thursday was a regular day in Canada, the stores were busy with the holiday shoppers scoping out early Black Friday bargains.