How Would You Run QVC?

Winkk · ‎03-15-2010

I was reading a post complaining about programming on QVC, which led me to think how would I run the company. Actually, I don't know. It is a business so you have to get and keep new customers, advertise, pay all the bills, have good talent both on-air and off, make a profit and answer to share holders, etc.

I know we all have things we don't like, but how would you do it? All I know is that I wouldn't want the job.

Desertdi · ‎03-13-2010

I wouldn't change anything. It's kinda like "The Catalog of the Airwaves" and has to appeal to a vast diversity of customers. Q seems to cover just about everyone.................

♥Surface of the Sun♥

Sunshine Kate · ‎03-10-2010

Many, many years ago I would watch and order from QVC. NOT ANYMORE! I can't even have QVC on as "white noise" like years ago.

QVC has changed today. I would suggest toning it down and being like years ago. I think QVC was doing better back then also.

stevieb · ‎03-10-2010

How would I run it?

Certainly not into the ground...

In my pantry with my cupcakes...

World Traveler · ‎02-02-2015

@Sunshine Kate wrote:
Many, many years ago I would watch and order from QVC. NOT ANYMORE! I can't even have QVC on as "white noise" like years ago.

QVC has changed today. I would suggest toning it down and being like years ago. I think QVC was doing better back then also.

@Sunshine Kate But you didn't say what it was that you liked about "years ago." What were they doing then that they aren't doing now? What does "toning it down" mean? Do you mean the hype for a product?

Just curious.

Of course, most of us don't know what it is like to run a big corporation like that and what they need to do to make it work. But if it was possible and made fiscal sense, I would like to see the programming not be so predictable. I would prefer not to know that every Tuesday evening there is a beauty program. Weekends seem to have a lot of food programming. Sometimes I like knowing that a certain program will be on regularly and other times I like to tune in, not knowing what will be on. Better chance of me finding something new that way.

I would probably rotate the hosts more. I rarely get to see Alberti Popaj and think he is really great. I only see Pat if it is in the morning and would like to see her in the evenings. Every once in a while I watch QVC's other channel and I see hosts I haven't seen before. I thought it was mostly repeats of the main channel, but evidently not.

All in all, I like QVC as it is. You can't please everyone, and the few things that bug me are too minor to complain about to the powers that be.

Winkk · ‎03-15-2010

@Sunshine Kate wrote:
Many, many years ago I would watch and order from QVC. NOT ANYMORE! I can't even have QVC on as "white noise" like years ago.

QVC has changed today. I would suggest toning it down and being like years ago. I think QVC was doing better back then also.

I agree. I liked QVC in the old days too. But, was it making a profit? You have to see it from the business angle. There are so many competitors that QVC has to keep up with places like WalMart, Amazon other online shopping channels. It's not easy. If their current progrqamming wasn't making money they would change it.

stevieb · ‎03-10-2010

@Sunshine Kate wrote:
Many, many years ago I would watch and order from QVC. NOT ANYMORE! I can't even have QVC on as "white noise" like years ago.

QVC has changed today. I would suggest toning it down and being like years ago. I think QVC was doing better back then also.

I agree. The variety just isn't there and what is there is repetitive and largely seems to strive for mediocrity, with just a few exceptions. Moreover, instead of getting a warm, familiar feeling when watching, the whole approach these days just seems increasingly frantic and annoying.

In my pantry with my cupcakes...

Sunshine Kate · ‎03-10-2010

But you didn't say what it was that you liked about "years ago." What were they doing then that they aren't doing now? What does "toning it down" mean? Do you mean the hype for a product?

Yes, toning it down means there's too much hype now. The hosts talk too fast and loud.

stevieb · ‎03-10-2010

@Winkk wrote:
@Sunshine Kate wrote:
Many, many years ago I would watch and order from QVC. NOT ANYMORE! I can't even have QVC on as "white noise" like years ago.

QVC has changed today. I would suggest toning it down and being like years ago. I think QVC was doing better back then also.

I agree. I liked QVC in the old days too. But, was it making a profit? You have to see it from the business angle. There are so many competitors that QVC has to keep up with places like WalMart, Amazon other online shopping channels. It's not easy. If their current progrqamming wasn't making money they would change it.

I suspect they were making money in the old days, otherwise they wouldn't still be around... And no, I'm sure it isn't easy, but their executives are remarkably well compensated and I simply think they can do better than this... There are lots of ways to make money and compete with other retailers that don't involve such a high level of redundancy, predictabiltiy, narrow branding, 'hard sell' and a largely annoying cadre of host behaviors. There seems to be an assumption made that QVC is swimming along nicely 'or they'd change it up', but their quarterly financials, while not dismal, are hardly glowing.

In my pantry with my cupcakes...

World Traveler · ‎02-02-2015

@Sunshine Kate wrote:
But you didn't say what it was that you liked about "years ago." What were they doing then that they aren't doing now? What does "toning it down" mean? Do you mean the hype for a product?

Yes, toning it down means there's too much hype now. The hosts talk too fast and loud.

@Sunshine Kate Got it. And I agree.