Q Talk

[millieshops]

I can't imagine toning it down would be good business in today's world where the louder you shout the more likely you are to attract attention. 

That's my take on lots of the music, lots of the lotical scene, etc.  Quiet seems to have disappeared.

[wagirl]

I'd get rid of the stupid phone calls. I change the channel when that happens so I don't watch much anymore. I really don't care what Freida from Kentucky has to say about the set of flash lights that are being shown!

[gardensla]

@Winkk

QVC disrupted the retail shopping experience when it began and they need to think big about how to do that again. I work as Editorial Director for a very large retailer and part of my job is to listen to the customer and give them what they want. 

Due to endless options for shopping and buying, customers (especially younger ones) are looking for a few things: they want their money to mean something and if they have a choice, reward companies who stand for more than just profits (see Toms, Chipotle, etc); they want more than just to buy something, they want an "experience" that they can share with others (AirBnB, Craigslist, etc); they want super flexibility to individualize their shopping (discounts to use at will, items made to order from Etsy or Handmade); and finally, they want it fast, on trend, and with lots of buzz (H&M, Apple, IKEA, etc).

QVC does none of this. None. Their biggest competitors are Amazon, Walmart and Target, all of whom have adapted to fulfill this new 21st century shopper. The experience of shopping from QVC is exactly as it was in 1999. They've slipped behind their competition and show no signs of thinking big and trying anything new (flash easy pay sales, frantic and very pitchy presentations, and pricey, sloowwww shipping both ways is not exactly "new" and industry changing!).

I would stop being so stubborn and listen to the next generation of my customer.

That's how I would run QVC. 

[lucymo]

I have been a QVC customer for many years and like most of the other customers, some things I like and some I don't, just normal for most of us.  But, one thing I would hope to change is leaving orders in process for days, can't edit or cancel but still not shipped.  With transit time added to that it is just too long to wait  to receive items. 

[fthunt]

A great question - I agree with toning it down comments - but (and this won't be popular).......deceased designers must EXIT the stage.  To be clear: Joan Rivers & J. Bice would be revamped.

[Skididdy]

Just a few changes.....

1-DO NOT SHOW THE TSV AS MUCH AS THEY DO...OVERKILL IN MY OPINION.

2-MORE VARIETY OF PRODUCT...LESS REPETITION OF THE SAME OLD TIRED PRODUCTS.

3-YES YES......TONE THE HOSTS DOWN A BIT.  THEY ARE GETTING A BIT OUT OF HAND AND PLEASE NO TALKING OVER ONE ANOTHER AND INTURUPTING.

4-TRAIN THE HOSTS THAT HAVE PROBLEMS WITH SPEAKING...MIS PRONUNCIATION OF WORDS IS key !!!!!!!!!!!!  IT IS SAD BUT I TURN OFF QVC WHEN CERTAIN HOSTS ARE ON. SIMPLE !!!!

5-GIVE MORE TSV TO THOSE WHO NEVER EVER GET THEM. AND WE ALL KNOW HOW ARE.

6-THE BIGGEST FOR ME..........PROCESS RETURNS IN A MORE TIMELY MANNER. THEY ARE GETTING VERY VERY SLOW IN MY OPINION.

THANK YOU FOR LISTENING.

[Goldengate8361]

I would do exactly what they're doing right now...EXCEPT I'd make the shows go much, much faster! I think they should have at least double the number of products shown in the same amount of time. I think most of the shows are too, too slow! I'd watch more frequently if the shows were faster.

[nycgirl79]

Interesting question. A few things I would do:

1) I'd spend less time per item and show more items per hour. Last night in PMS, they spent 12 minutes on the swap top perfector, an item that was a tsv less than 2 weeks ago. Too much time. Jill's last holiday show was a great example of moving things along -- she showed a LOT of items throughout her two hours. Much more entertaining.

2) Offer the TSV's at a bigger discount than the next day's featured price. Often the featured price is only $2-$10 more and that is not enough to entice unless it is an item that is guaranteed to sell out. This would also apply to OTO's. 

3) In the same vein, offer the TSV's with a discounted shipping rate. Handbags and boots that are $12+ to ship out and "try" is not a deal, at least not in my book. Often it stops me from ordering as I'd prefer to wait for the reviews and if I miss my color/size, so be it. There is always something else to buy down the road.

4) I do like the idea of rotating hosts or pairing them up for shows -- not to present together (I'm not a fan of AM Style where they talk over each other) but do like when they switch back & forth -- keeps it fresh and engaging, in my opinion.

Just some thoughts to share. I'm not expecting everyone to agree -- after all, that is what makes the world intersting. Have a nice day all!

[Goldengate8361]

I totally agree with everything you just said, NYCgirl79! Wish we were running the company together.

[SunValley]

Reduce the number of one-hour infomercials (a whole hour on a pillow! Really?!) on the main channel. Move those to QVC Plus for those who want a more in-depth look. 

Increase the number of items shown per show. I agree, Jill's latest holiday show moved quickly and featured a lot of product. Lots of sellouts too.

No host should be allowed to squeal or scream unless they are being attacked on air by a zombie.