Community Chat

[bikerbabe]

The belief that men age better than women is a social construct: something we are programmed to believe.

(P.S. Not all men age well.😂)

[AuntG]

I'm not aware this was a campaign by men, for women. There are plenty of female hosts who promote the concept that aging is to be avoided.

[febe1]

Men think well of themselves. It doesn't matter if they have lost all their hair and have a pot belly. They still think they look great and are hot ! 

Society believes their real estate is better than ours, no matter what! 

[LillyandHobo]

I agree with you 100 percent. A minute with her is too much. It has gotten to the point anymore that when I hear the over 50 phrase I turn the channel. Look at the garbage that is being thrown our way under the guise of being helpful and informative!

[CaliGold67]

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@Azalea12 wrote:
Agreed. The hosts also think we are DEAF with all that yelling at us. SO ANNOYING.

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I know - Deaf, gullible  and highly suggestible. 

[CaliGold67]

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@AuntG wrote:

I'm not aware this was a campaign by men, for women. There are plenty of female hosts who promote the concept that aging is to be avoided.

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Right - the men who own/manage the corporation decide what to promote and sell. The women who are promoting the "50+ & Fabulous" are just following orders - it's their Job. And if a woman goes to a rock concert at 65+ that's easy enough and doesn't warrant a "congratulations". 

[Biftu]

I think this idea was followed by the 50 Over 50 concept started a few years ago by Forbes with Mika Brzezinski.  Of course different than the Q's programming.  50 Over 50 highlights entrepreneurs, leaders, scientists, fashion icons, etc. who are achieving their greatest success when they are 50+, rejecting the idea that their best years are behind them.  Kind of the same concept though.

[They Call Me MR Wilkes]

The entire brand awareness and marketing campaign was conceived by, developed, and has been driven by Ms. Annette Dunleavy, the 50+ QVC Vice President of Brand Management. 

She has given a large number of interviews indicating that she is proud of and pleased with her initiative.  She takes credit for it, owns it and is pleased thus far.

As for Qurate corporate ownership,  well,  those are the shareholders,  doubtless many of whom are female. 

[CaliGold67]

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@Biftu wrote:

I think this idea was followed by the 50 Over 50 concept started a few years ago by Forbes with Mika Brzezinski.  Of course different than the Q's programming.  50 Over 50 highlights entrepreneurs, leaders, scientists, fashion icons, etc. who are achieving their greatest success when they are 50+, rejecting the idea that their best years are behind them.  Kind of the same concept though.

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QVCs "50+, 50 and Fabulous" themes, from what I've seen, are not references to Women over 50  and their accomplishments in the world.  Rather the female designers & beauty brand mavens who are now 50+ are heavily featured along with all their wares on the channel - for sale of course. What stands out to me as a champion of all women especially over 50 is QVCs emphasis on promoting fear of aging, looking older and appearing 50+ then offering a wide range of products to "turn back the clock".  The beauty products shows are particularly egregious due to the repetitive phrases: "anti-aging, youth-enhancing, turn back the clock, as our skin/hair/eyes etc  get older, spotty, dry and sagging".  Oooof that's enough.  Good skincare is one thing but the anti-aging regimen of slathering on 12 products day & night is ridiculous and scientifically flawed.  These presentations are directed ONLY at women (customers) and the recurring message is glaringly clear.  And - there's NO mention of 50+ male "aging concerns."

[CaliGold67]

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@They Call Me MR Wilkes wrote:

The entire brand awareness and marketing campaign was conceived by, developed, and has been driven by Ms. Annette Dunleavy, the 50+ QVC Vice President of Brand Management. 

She has given a large number of interviews indicating that she is proud of and pleased with her initiative.  She takes credit for it, owns it and is pleased thus far.

As for Qurate corporate ownership,  well,  those are the shareholders,  doubtless many of whom are female. 

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This is all irrelevant - her MARKETING (key word) proposal to feature 50+ women was clearly a professional career move, otherwise it wouldn't be publicized.  
My point is from the average female customer's perspective when we hear repeated phrases from the QVC hosts and guests.  It's not a new message but it IS "old and tired".  Women DO NOT want to spend their money out of Fear and Negativity about their future.  In addition - almost all of the Hosts, Models and Guests now have "new" faces enhanced by surgery and/or cosmetic procedures. They're NOT examples of results of using skincare, undergarments, vitamins or exercise.  Get Real and Respectful QVC.