Community Chat

[SeaMaiden]

QVC shows a price of $59.98....instead of $60.00.....

Do you by more when they do this? I guess the psychology of the mind seeing "less than"  sells more... like 99 cents instead of a $1.00.

personally I do not.  I see the REAL price. I would only buy it IF I really wanted it...or felt the price was a good fair price.  

[Goldengate8361]

Well, everybody - and I mean everybody - does this. It might even seem odd if they DIDN"T do that......It's been done forever - by every retailer. 

[Anonymous032819]

QVC  is not the only place that does this. Look around you. It's everywhere. From the grocery store to the gas station.

[Venezia]

Every retailer since the dawn of time has done that, it's not just QVC.

Every store I've ever gone into has prices like $49.99, $19.99 or, if they're being generous, $14.95.  It's nothing new.

It's a well-known psychological tactic.  Me?  I've always rounded up and added tax!

[SeaMaiden]

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@Anonymous032819 wrote:

QVC  is not the only place that does this. Look around you. It's everywhere. From the grocery store to the gas station.

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@Venezia  @Anonymous032819  Yes, I know this....but QVC does it A LOT

[Venezia]

@SeaMaiden - Every retailer does it all the time!  Do you know of any that don't?  I certainly don't know any retailer that only sells items with even-amount prices.  Not even in the grocery store.

[Krimpette]

I'm old and in all my years, I've always seen it this way all the time from all retailers.  Which ones don't do it this way?  

[rms1954]

I don't feel it's a gimmick at all, and as the others said, it's not something just QVC does.  So every store and everwhere I shop I see it, so I don't give it a second thought.

[rms1954]

Prices ending in 99 cents are powerful because we are conditioned to think 99 cents is a bargain, no matter how small the saving.  It's interesting that people don't perceive much difference in value between items priced at $20 and $25. But drop the price by one penny, and they perceive great difference between $19.99 and $24.99.

The power of the number "9" isn't confined to the cents column, either.

One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%.  Meaning – higher prices ending in a "9" will actually outperform lower prices – on the very same product.

The alluring thing about 99-cent pricing is that it feels like a sale price.  It's a game stores have played with us for decades.

[Carmie]

If I want something, I will buy it... 59.98 or $50, it doesn't make a difference.  I have seen this type of pricing all of my life.  I have probably saved qjuite a few pennies by now and they add up.

What really gets me is gas prices.  $3.00 9/10 a gallon.  I can't figure why they go to all the bother to save us 1/10 of a cent.  So, big whoop..we save 1 penny for every 10 gallons we buy.  I wonder what happens if we buy exactly one gallon..do we get change?