Do you fall for this gimmick? - Page 2

SeaMaiden · ‎03-10-2010

@rms1954 wrote:
Prices ending in 99 cents are powerful because we are conditioned to think 99 cents is a bargain, no matter how small the saving. It's interesting that people don't perceive much difference in value between items priced at $20 and $25. But drop the price by one penny, and they perceive great difference between $19.99 and $24.99.

The power of the number "9" isn't confined to the cents column, either.

One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%. Meaning – higher prices ending in a "9" will actually outperform lower prices – on the very same product.

The alluring thing about 99-cent pricing is that it feels like a sale price. It's a game stores have played with us for decades.

@rms1954 Interesting!

Lipstickdiva · ‎03-10-2010

I don't understand the superior attitude over this.

No one is "falling" for anything. The REAL price is $59.98. I think most people are smart enough to realize that's basically $60.00. Do you think all stores should just round their prices so there are no cents?

Are we complaining for the sake of complaining at this point?

CrazyDaisy · ‎03-20-2010

Unless the only place you ever shop is The Dollar Store, this type of pricing is done everywhere.

Someday, when scientists discover the center of the Universe....some people will be disappointed it is not them.

Stormygirl · ‎08-01-2015

I know what you mean and yes I have fallen for it a few times. Hehe! Now I have a saying "If I dont need it ...well then its not a good bargain".LOL Seems to be working quite well for me at least and find myself not participating in any impulse buying. ....well not much buying at all anywhere really. Cheers!

catter70 · ‎10-11-2017

I always round up to the next dollar amount.

SilleeMee · ‎05-22-2016

It's a marketing tactic, not a gimmick. Been around forever.

godi · ‎03-09-2010

Target also does this. I noticed it on shelf signage. No I do not fall for it. Well, unless I need it.

lgfan · ‎10-19-2012

QVC is not the only place that does this business practice. It is a proven business tactic that people think that they are getting a bargain if a price is 9.99 instead of 10.00 dollars. All of the stores use this business tactic. Even realtors use this tactic. How many houses do you see for sale for 599,999 instead of 600,000.

Ladybug724 · ‎03-12-2010

@godi wrote:
Target also does this. I noticed it on shelf signage. No I do not fall for it. Well, unless I need it.

@godi I Was just thinking the opposite. Target doesn't seem to do this as often.

Especially when you first walk in and there's that dollar section, everything is priced at 1.00, 2.00, 3.00, and so on.

Puppy Lips · ‎05-09-2010

I remember one time when Lisa Robertson was presenting an item, the price was $XX.02. She made a joke that QVC had to get the extra 2 cents.

It was funny, whether or not her "boss" liked the comment.

She was a good host. And while I do not obsess over her like other people, very few of the current hosts come close to her sales and entertaining skill, in my opinon.

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead