On 10/3/2014 WillEscapeCAsoon said: Availability and cost of product ingredients change. If she can't create it the way it used to be, I'm sorry to put it this way but Quit whining people. She has a contract with QVC she likely can't divulge the deep dark secret of why its different now. Get over it and try something new. Enjoy life and stop fretting about what was but can no longer be.
Again, Major reasons why the Original Tova will never be back:
1. IFRA regulations, restrictions, edicts. They are outlawing and restricting how much (amount) natural oils can be used in perfumery and which ones can and cannot be used. More get thrown by the wayside every year and are forbidden.
All perfumes have had their formulas altered and changed. None are the same since the 90's. Even more changes came as late as 2012. None of the perfumers will tell you so, they do not want to lose money when and if people stop buying. That's why you see so many "flankers". Example (made up): 'Heat' Then you'll soon see 'Summer Heat', 'Ode de Heat', 'Winter Heat', 'Flowers of Heat' and on and on. Same basic formula as the first, with just an ingredient or 2 thrown in to re-brand and marketed, because of the ingredient restrictions and move to most or all synthetic oils.
2. Cost. Yes, cost of perfume making has gone up, but let's face it. Wouldn't you ladies pay $100+/100ml of the Original Tova instead of the $35 it used to be? So cost is really a moot point. Mark up on perfume is high and they will make their profit no matter what. It is a matter of how much more profit.
3. Yes Q at one time bought the name and rights to Tova's company. I don't now if they still retain all rights though. It was a conscious decision to change the Tova formula when they did, even before IFRA severely restricted some natural oils. Profit margin. They owned the name and formula and all rights to it.
4. Ingredients are not rare and hard to get, they are restricted. Perfumes are tested before they go on the market and must meet the standards. But get this, it is voluntary to comply to IFRA . But they (perfume houses) all do and the US as well as the EU signed on to comply. So in essence, the amount of real jasmine that was in Tova cannot be used any more by voluntary compliance. Synthetic oils (which are not costly) are probably used now and that's why Tova smells the way it does today. That's also why there are many more fruity perfumes out there. Synthetics.
IFRA reasoning for the bans on natural material that was used for centuries is ...allergies. Some people are allergic to the oils. Which of course is just bee es and a cover story. People are allergic to many things and they aren't banned. I'm allergic to many of those substitute, smell-like synthetic oils- which many of them have never been tested to see results if they are carcinogenic or not or what harm they may cause topically.
So, it is true. The Original Tova will never be back.
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