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Regular Contributor
Puggirl
Posts: 199
Registered: ‎10-26-2011

It Cosmetics

‎05-17-2017 11:22 AM

 Just saw on tv that Jamie kern Lima sold It Cosmetics to L'Oréal for $1 Million Dollars.

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Trusted Contributor
Renata22
Posts: 1,814
Registered: ‎03-16-2010

Re: It Cosmetics

‎05-17-2017 11:28 AM

Wow! I wonder how the brand will change?

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Respected Contributor
Janey2
Posts: 4,940
Registered: ‎06-07-2010

Re: It Cosmetics

‎05-17-2017 11:32 AM

No, it was sold for 1.2 billion cash according to bloomberg

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Esteemed Contributor
kitcat51
Posts: 5,282
Registered: ‎09-15-2016

Re: It Cosmetics

‎05-17-2017 11:35 AM

A Million, how funny. IT was sold for 1.2 Billion.

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Respected Contributor
2blonde
Posts: 4,665
Registered: ‎03-10-2010

Re: It Cosmetics

‎05-17-2017 11:56 AM

I thought it had already been sold to them.  At any rate, if they just sold it, they must be the last proprietors to sell their cosmetic line to a larger corporation.  One by one all the others have gone that route.  The first thing the large company will do is try to find ways to cut costs, which means quality will likely drop.

Laura loves cats!
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Esteemed Contributor
MalteseMomma
Posts: 5,094
Registered: ‎03-09-2010

Re: It Cosmetics

‎05-17-2017 12:10 PM

There goes the "Cruelty Free"    Smiley Sad

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Esteemed Contributor
Ibby114
Posts: 7,426
Registered: ‎03-10-2010

Re: It Cosmetics

‎05-17-2017 01:14 PM

This happened eons ago.....

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New Contributor
Meemptah
Posts: 2
Registered: ‎02-10-2011

Re: It Cosmetics

‎07-28-2017 12:29 AM

Just heard Jamie say on 7/28/17 that IT costmetics are cruelty free. L'Oreal is not. Just like tarte which is cruelty free and owned by another large conglomerate. Praying for this terrible practice to stop once and for all. I support certain causes. Blessings to you.

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