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Super Contributor
Posts: 304
Registered: ‎03-11-2010

Why did Doris Dalton change the name of her company

To Doll 10?

Frequent Contributor
Posts: 163
Registered: ‎04-20-2010

Re: Why did Doris Dalton change the name of her company

Not sure about this but I think DOLL 10 is the name she used when presenting on QVC UK.  Guess she (or higher ups) decided to use one name for the brand and kept DOLL 10.  It is less confusing then having two different brand names for a vendors product. 

Respected Contributor
Posts: 4,901
Registered: ‎12-02-2013

Re: Why did Doris Dalton change the name of her company

DOLL10 sure sounds like " DALTON " ---

phonetically.

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Honored Contributor
Posts: 11,153
Registered: ‎05-22-2012

Re: Why did Doris Dalton change the name of her company


@GreenEyedGirl wrote:

To Doll 10?


 

I'm not entirely sure, but it's been a huge turnoff for me. I don't like the connotations that come with mixing women, makeup, and dolls.

Honored Contributor
Posts: 32,790
Registered: ‎03-10-2010

Re: Why did Doris Dalton change the name of her company

The "reason?"  LEGAL reason of course. . . Why the name?  Who knows?

Honored Contributor
Posts: 11,153
Registered: ‎05-22-2012

Re: Why did Doris Dalton change the name of her company


@Sooner wrote:

The "reason?"  LEGAL reason of course. . . Why the name?  Who knows?


 

Yes, but which legal reason? I may have figured it out. She started using Doll 10 when she began selling on the UK QVC. That usually happens because someone else owns the name in a country you're expanding to. If they hold the name first and you sell a similar product, you're open to lawsuits. There's a German company called Dalton Cosmetics that sells skincare and makeup across the UK and eastern Europe. She probably couldn't sell there under the Dalton name and went to Doll 10 because it sounds similar but look very different.

Trusted Contributor
Posts: 1,189
Registered: ‎03-09-2010

Re: Why did Doris Dalton change the name of her company

There is a European company with the name Dalton Cosmetics, so outside the U.S. she had to use a differnet name.  It makes sense to keep the name the same on a global level, I suppose.   

Honored Contributor
Posts: 14,000
Registered: ‎03-10-2010

Re: Why did Doris Dalton change the name of her company

I'm just glad I gave this line a chance.  I always turned the channel when Doris and a previous host got into those talk over each other contests.  I never bought a thing until recently and I'm hooked on the lipsticks, rich creamy nudes.  I'm up to around 10.  Doris, more colors, please. 

Esteemed Contributor
Posts: 5,094
Registered: ‎03-09-2010

Re: Why did Doris Dalton change the name of her company

I love the name," Doll10"  She should have thought of it yrs ago.....lol  I love her products!

Super Contributor
Posts: 498
Registered: ‎03-09-2010

Re: Why did Doris Dalton change the name of her company

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