Even Amazon is expensive in my mind. I taught cosmetology and did platform work in the 70's. I remembered when we launched JeriMac in the salon, and schools. , lol. It was 2.95@, omg, people bought it , but complained. lol. Preliminary, and the number one at the time Herbak Essence was about 89-99 cents. . Fast forward. Today I think the prices are way jacked up, especially name brands. They have gone up nearly 6 bux a bottle so far this year. I sometimes use Mizani for curly hair, and then wen. Three years ago I was paying 21 bux for 32 oz bag of it. Now it is over 35 bux. This stuff isn't worth it. But for me , it works so we buy it. It is advertising and marking cost, and if the price is higher makes it more exclusive. In buyers minds JMHO. ANYWAY Aveda has Always been expensive. It was the go to shampoo in 90's until he pulled sales of aveda to only the salons. You had to go there to get it. I used to love the cherry bark mask, but they don't make it anymore. The shampoo is great for certain types of hair IMO. Otherwise I find it as good as Alterna, Wen, and a couple others I can't think of name right now. lol
“sometimes you have to bite your upper lip and put sunglasses on”….Bob Dylan