Re: QVC struggling

Q4u · ‎03-17-2010

QVC is like any other company, they are trying to stay relevant in the shopping marketplace and are doing what works. When it starts to show signs of not working, they move on, drop vendors and products and try something else. It's just business and nothing personal. QVC is actually doing very well....

I much prefer the shows of the 50/50 tour. Loved all the vendors and innovative products (real inventors, not someone who merely buys the patents and then produces the item....). It was fun and I also had the TV on as background noise while I did my housework (and stopped and picked up the phone and bought a lot too!). I don't do that so much anymore.... but a lot of people do....

*~"Never eat more than you can lift......" Miss Piggy~*

ChynnaBlue · ‎05-22-2012

@Sunshine Kate wrote:
@ChynnaBlue wrote:
@MichiGal wrote:
What happened to the good old days of QVC where there were overwhelming amounts of vendors and you could go a week and not see a duplicate show except for the TSV? T-Fal, Stan Herman (BRING BACK CHENNILLE ROBES!!!), Imperial Gold, Yves Rocher, Diamonique, Beverly Hills Gold and Lee Sands just to name a few. And we didn't have to sit through multiple 1 hour blocks of just the TSV, it was presented several times a day but for only 15 minutes. New management or poor businessdecisions have made watching almost unbearable, it's like the show is just rolloing on a loop, the same products day in and day out. Laptops sold as "New" might in fact be new but beware as to the fact they are old technology and probaly part of the contract to get the up to date stuff they have to first move the back stuff. So sad, they really had a good thing in for themselves..

QVC's financial reports indicate that QVC is seeing rising profits and is not struggling.

If you no longer enjoy watching, that's your struggle, not QVC's. No one is making you watch anything for an hour. Change the channel. If you want QVC to feel your struggle, stop watching and stop buying. If you're watching, they know and they count that as a positive. If you change the channel, they know that, too. Send your message.

QVC has no way of knowing how many viewers are just watching. It's unlike other TV programs.

I think you're right. I read several articles about all of the information QVC producers are looking at while they're telling the hosts and guests what to do, but I got the number confused. They can see the number of callers at any given moment, but not the number of viewers.

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Moonchilde · ‎05-23-2010

@QVCkitty1 wrote:
@KYToby wrote:
Posts such as these are annoying because they ignore the obvious -- the change in shopping habits.

Back during the "good old days," most people shopped at bric and mortar stores. There were some catalogs around, but there was no interent shopping. Amazon did not exist. QVC was abe to offer unique and exclusive items that were difficult, if not impossible, to find in other places.

Now, when one wishes to purchase an item, a quick internet search can provide dozens or hundreds of sources for an item that may have only been available in a single location. How many times have we seen peole post on these very forums about seeing an item on QVC but then going elsewhere to purchase?

In order to continue to be a profitable business (and that is what QVC is), its focus andd strategies have to change. Now, QVC must focus on items which provide higher profit margins. Additionally, to ensure that these items get maximum exposure, they promote them freqeuently as QVC broadcasts to millions of homes across multiple time zones with people tuning in at different times throughout the day.

QVC is a retailer. It exists to sell items. it is not here to entertain us. It is not here to alleviate our boredome. As another poster indicated, if one finds the proramming less than satisfying, simply change the channel.
This sort of answer always reminds me of a football movie I saw where the owners remind theplayers that football is a business, until the player asks for more money, then they say but it's a game !! The fact that QVC is on television means that it is in part entertainment. And by the way, the customer is not always wrong !!!

The bottom line is that QVC is financially healthy, no matter how many people don't want that to be true or state that it's not true based on wishful thinking.

So it may not "work for" a segment of previous purchasers, but it's still working.

Life without Mexican food is no life at all

febe1 · ‎01-22-2012

@Moonchilde wrote:
@QVCkitty1 wrote:
@KYToby wrote:
Posts such as these are annoying because they ignore the obvious -- the change in shopping habits.

Back during the "good old days," most people shopped at bric and mortar stores. There were some catalogs around, but there was no interent shopping. Amazon did not exist. QVC was abe to offer unique and exclusive items that were difficult, if not impossible, to find in other places.

Now, when one wishes to purchase an item, a quick internet search can provide dozens or hundreds of sources for an item that may have only been available in a single location. How many times have we seen peole post on these very forums about seeing an item on QVC but then going elsewhere to purchase?

In order to continue to be a profitable business (and that is what QVC is), its focus andd strategies have to change. Now, QVC must focus on items which provide higher profit margins. Additionally, to ensure that these items get maximum exposure, they promote them freqeuently as QVC broadcasts to millions of homes across multiple time zones with people tuning in at different times throughout the day.

QVC is a retailer. It exists to sell items. it is not here to entertain us. It is not here to alleviate our boredome. As another poster indicated, if one finds the proramming less than satisfying, simply change the channel.
This sort of answer always reminds me of a football movie I saw where the owners remind theplayers that football is a business, until the player asks for more money, then they say but it's a game !! The fact that QVC is on television means that it is in part entertainment. And by the way, the customer is not always wrong !!!

The bottom line is that QVC is financially healthy, no matter how many people don't want that to be true or state that it's not true based on wishful thinking.

So it may not "work for" a segment of previous purchasers, but it's still working.

The Tampa Times wrote this November of last year. I don't think "relatively flat" is exactly "financially healthy." Both are struggling for new customers and depend on loyal customers. Loyal customers don't sound so happy to me.

"HSN's shares plummeted last week in response to the company's weak third-quarter earnings "report. QVC's growth was relatively flat.

"Clearly, our performance in the third quarter did not represent what we expect for the business," HSN CEO Mindy Grossman said on a call with analysts."

shop5 · ‎09-04-2014

My observation is that the prices are rising on apparel esp. Graver line. More $69 and higher. Mackie brings less new designs. Marc Bower disappeared, Geo. Simonton, too. The veteran hosts are aging on and I will miss their style. The new hosts are missing something that I can't nail except for warming up to them. There is one female with regional dialect that has a dry crackle. I agree that the TSV shows typically pushing for electronic item go on too long. I never use QVC2. Quacker Factor had dynamite embroidered tees but I'm seeing less and fewer new designs. Enuf with grommets, animals. Hosts should wear the items they sell. Too often I've called in to order and I'm told host wearing her own. Very disappointing. Also the color that doesn't sell stays that way bc consumers lean toward DeMentris black and Gravers blue that they present. If black very popular,carry more black of it. I have to vent ... cameramen take too long to zoom in on fabrics.. we don't need to see hosts long shots without that. Anyone agree?