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Honored Contributor
Posts: 14,192
Registered: ‎03-11-2010

I believe that is the name of a show later on today. What marketing genius came upw/that?

Living Proof is the title of the book by Hank WIlliams,Jr. In part it is about his father.

Frequent Contributor
Posts: 141
Registered: ‎05-05-2010

Living proof is the name of a line of hair care products being featured during that hour. 

Honored Contributor
Posts: 38,064
Registered: ‎06-11-2011

@Beachgirl42  is  right.  I used Living Proof shampoo this morning, which I can easily buy locally at Sephora and other places locally and not pay any shipping and handling charges.  

Honored Contributor
Posts: 16,585
Registered: ‎03-09-2010

@Group 5 minus 1Living Proof has been around for years.  I know that because it's from the days when I used to let QVC run in the background for hours.  As I remember the story, the company was invented by some men from MIT -  lots of MIT grads are geniuses, but I have no idea whether the book preceded the company or vice-versa.  Really don't care.  No one is going to confuse the products and the book!

Honored Contributor
Posts: 15,808
Registered: ‎05-23-2015

I like their volumizing shampoo, I get it at Walmart.

" You are entitled to your opinion. But you are not entitled to your own facts."
Daniel Patrick Moynihan