Suggestion Box

[PalmBeach]

QVC.....why does every email I receive from you now automatically directs me to download your app when I click on the email? I can't get past the screen that directs me to download the app. What a shame! I want to look at the product or see the promo you're sending my way and I can't. I don't want the app. I like shopping directly from your website. Please bring back your emails where I can click on the item and I am taken directly to your website. 

[on the bay]

I still don't know why every business wants you to use their app!

I've looked it up and still don't get what the advanatage is to them. To stay more connected and know what their customer wants I read? It still seems so much push to get on the app. For what, I'm not sure.

Anyone know?

[haddon9]

For certain things like an airline app when flying, yes they are helpful.  But a retail store if you prefer using a laptop or tablet it is so much easier to navigate the regular website.  

Certain browsers seem to push them more than others.  Plus having a lot of apps can slow down your phone.

[TheMemphisVette]

the reason aps are pushed

most peeps have their cell phone with them 24/7 no matter where they are.

as oppsed to tv or computer

[kaydee50]

I don't have any "apps"  don't have a smartphone.  Don't want either!

[on the bay]

You can still use their website on your smart phone so I still don't see the advantage to them to have an app.

And I also don't like a ton of apps on my phone anyway.

[Tori3569]

---

@on the bay wrote:

You can still use their website on your smart phone so I still don't see the advantage to them to have an app.

And I also don't like a ton of apps on my phone anyway.

---

Because they can collect data about an individual's purchases, browsing habits, time on the app, etc.  This is valuable information for a company and they encourage loyalty by offering promos, products and content only available on the app.  

I have several and they work out quite well for me--points that give me free products, access to products not available elsewhere and early access to sales.  There's nothing important they're collecting on me they wouldn't have by me being on their actual website.  It's nothing nefarious or risky as long as one is familiar with the company.  

[on the bay]

@Tori3569,

Aren't they able to see the same information from using a website as someone using their app? 

For example, I don't have the QVC app but on my computer, on their website they show what I've recently looked at and what I might like based on that.

I guess I still don't see the difference in what they gain from people using their app as opposed to the website.

It must be something they really gain from with all the encouragement they give to sign up for it-all businesses seem to do this now.

[Melzie]

---

@on the bay wrote:

I still don't know why every business wants you to use their app!

I've looked it up and still don't get what the advanatage is to them. To stay more connected and know what their customer wants I read? It still seems so much push to get on the app. For what, I'm not sure.

Anyone know?

---

I don't fully understand the purpose of an app either but in my mind an app is like having an open door to a site to get you there faster as well as access other things it might have to offer. With an app you don't need to sign in or out (like opening a door then closing a door). Without an app you need to sign in every time (like opening a door), conduct your business, then sign out (like closing a door) when you're done.  It seems to me that apps leave you open all the time (like leaving a door open all the time) and making you more susceptible to being hacked.  This may be totally wrong but this is my perception and why I don't use them if I can avoid them.  Again, just my opinon.   🌹

[on the bay]

Reading more, it seems an app gives a compnay a closer more intense connection to the customer  and being able to have direct  marketing, advertise freely, gain more detailed information about a customer. And since the app is always there, someone may be more likely to go to it, rather than search for a website and sign in.