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Super Contributor
Posts: 358
Registered: ‎03-14-2010

What do the "producers" do at QVC?

Frequently the hosts will mention "my producer" this and that. Does anyone know the job duties of a producer there? Inquiring minds are curious.

Honored Contributor
Posts: 43,246
Registered: ‎03-09-2010

Re: What do the ""producers"" do at QVC?

Producers

When the "On Air" light is on (which is, after all, 24 hours a day), strategy is in the hands of the Line Producers, who are the keys to proper execution of all sales strategies during the live show. Working with QVC's Production and Product Planning groups, the Line Producers are responsible for managing every second of the live program in an effort to maximize sales.

On the studio floor it's the Coordinating Producers who handle sales execution, working face to face with QVC vendors and on-air guests, and coordinating product demonstrations with vendors to ensure they meet QVC's high quality standards.

http://www.qvc.com/CareersBroadcast.content.html#answer4

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Super Contributor
Posts: 358
Registered: ‎03-14-2010

Re: What do the ""producers"" do at QVC?

Thank you for the link.

The description is rather vague. Does anyone know what actual day-to-day tasks of a producer include? I.e., what is involved in "coordinating product demonstrations" or "managing every second of a live program." Thanks for any insight.

Honored Contributor
Posts: 54,451
Registered: ‎03-29-2012
Regular Contributor
Posts: 181
Registered: ‎11-13-2012

Re: What do the ""producers"" do at QVC?

On 1/5/2014 lolakimono said:

http://community.qvc.com/blogs/qvc+hosts/topic/75383/behind-the-scenes-of-qvc.aspx

Must've not been a very popular idea as that post is nearly 4 years old and no new videos since.

Honored Contributor
Posts: 13,954
Registered: ‎03-10-2010

Re: What do the ""producers"" do at QVC?

I worked in cable TV for 20 years.

We had a 24 hour new channel and a local sports channel.

The Producer is the #1 person responsible for the overall appearance of the show. They decide when to cut to the various cameras (close ups, wide shots, B-roll, etc.)

They are like the conductors in an orchestra - keeping everything going smoothly.

There are also floor directors - those are the guys who supervise the cameras, countdown the time to the talent - let them know when to "roll up" a segment, etc. They are getting direction from the producer.

There are also graphics people, sound people, etc. The producer instructs them all.

The Producer is the person most often speaking to the talent thru their earpiece - giving them minute by minute instructions...letting them know the name and location of customers calling with testimonials, etc.

I am sure that Q shows have different elements than news or sports...but the job titles usually remain the same.

Honored Contributor
Posts: 9,012
Registered: ‎03-09-2010

Re: What do the ""producers"" do at QVC?

On 1/5/2014 terrier2 said:

I worked in cable TV for 20 years.

We had a 24 hour new channel and a local sports channel.

The Producer is the #1 person responsible for the overall appearance of the show. They decide when to cut to the various cameras (close ups, wide shots, B-roll, etc.)

They are like the conductors in an orchestra - keeping everything going smoothly.

There are also floor directors - those are the guys who supervise the cameras, countdown the time to the talent - let them know when to "roll up" a segment, etc. They are getting direction from the producer.

There are also graphics people, sound people, etc. The producer instructs them all.

The Producer is the person most often speaking to the talent thru their earpiece - giving them minute by minute instructions...letting them know the name and location of customers calling with testimonials, etc.

I am sure that Q shows have different elements than news or sports...but the job titles usually remain the same.

Good explanation. I think the producer also informs the host (via their earpiece) to stress or repeat a certain detail if they think that will pick up the sales.

Esteemed Contributor
Posts: 7,210
Registered: ‎03-23-2010

Re: What do the ""producers"" do at QVC?

I think it depends on the show. I can think of one producer who spends a lot of time in the beauty chair and on FaceBook. That's not typical, but it shows that there could be other duties.
Respected Contributor
Posts: 2,335
Registered: ‎03-12-2010

Re: What do the ""producers"" do at QVC?

Cinder63 are you interested in becoming a producer? It does sound like a fun job, also challenging