@shopperqvc@SpurtAgree wholeheartedly with both of you...cosmetic claims made on TV are a minefield for potential lawsuits. The FDA and the FTC both have stringent guidelines for what vendors can say, and what studies they can use as evidence that a product delivers results.
I always get nervous for Doll 10 cosmetics when they introduce Doris Dalton as a "Doctor," because technically she is a chiropractor, which legally does not qualify her as a skin care doctor.
The fake glowing reviews Sunday Riley employees were asked to post about that company's products are also the subject of a federal investigation.
I like when HSN and QVC run a banner during cosmetic shows that says, "Extraordinary claims...individual results may vary," especially when a caller says on-air that a cream cured this or that. It shows me that they are aware over-promising results or making medical claims not backed by actual science will get them in legal trouble.