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Honored Contributor
Spurt
Posts: 37,538
Registered: ‎03-20-2010

Re: QVC's Target Demographic

‎09-04-2014 08:15 PM

This is how QVC's CEO Mike George described the QVC Shopper....but this was a couple years ago--

I'm hesitant to put a label on her, because she's very diverse. Our customer is a 35- to 65-year-old woman with a somewhat above-average income, The sweet spot of the household income level for QVC goes from $50,000 to $250,000.

Animals are reliable, full of love, true in their affections, grateful. Difficult standards for people to live up to.”
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