Q Talk

[Madame Lorrraine]

On 8/16/2014 RedHeadedWench said:

Anyone with a credit card is their demographic. It doesn't matter if they are 18 or 81.

[LilacTree]

On 8/17/2014 dooBdoo said:

On 8/17/2014 Ford1224 said:

On 8/16/2014 dooBdoo said:

I think the general target demographic is those who might be inclined to make impulse purchases without slowing down, looking for reviews, and researching the possibility of better products or better prices (online or in brick and mortar stores). Then, add to that, those who feel the easy pay option is worth the extra money it might cost (there's usually a price for "free" monthly payments).

(My comment isn't directed to those who post in the Community, however, because I think we can see by reading discussions most posters are interested in researching and comparison shopping.)

dooBdoo, if I could "perambulate," you can bet I would. If I could still drive, I would not be sitting home every day. I'm not whining, it is what it is. I never thought I would spend my retirement this way, but at least I'm still here, so can't complain.

I do not know what I would do without this BB and also some things I purchase from the Q and other online sites. So I'm glad it's there for me. Whether I am indicative of who the Q targets, I would suppose I am.

Hi, Ford! I realize not everyone has the option of the brick and mortar comparison shopping, which is the reason I wrote "online or in brick and mortar stores." It wasn't a negative remark in any way, and I hope no one interpreted it to be so.

Adding to that, in some cases, we live in small towns or rural areas with few choices nearby. These days we have a myriad of resources online without needing to step outside, and that's a very good thing in my opinion.

I certainly did not take your post negatively in any way. I was just stating my own circumstances. I don't live in a small town . . . we have everything around here and are only 20 minutes from Philly.

[Dineen74]

On 8/16/2014 stevieb said:

On 8/16/2014 palmajo said:

I don't think young women sit around and watch QVC. They go to malls and shops to look at what they want. I think the demographic is probably women ages 35 to 40 and up. People are busy these days with work and children and maybe don't have the energy to shop specialty shops and malls. Any/all financial class of women shops at QVC. Personally I would not spend thousands on jewelry at QVC. Jewelry needs to be seen in person, unless it's just a few hundred dollars. I watch QVC for the unique items they feature. The things you cannot find anywhere else.

Unfortunately, the unique things that can't be found elsewhere seem to be dwindling quite a bit from the Q of yesterday...

I have to agree stevieb. For example Valerie Parr Hill used to have so many nice things to choose from, and now it seems to be the same old stuff for the most part. I like QVC's unique Holiday themed items though....mostly Fall and Winter or Halloween and Christmas.

[Dorothy11]

On 8/16/2014 Jackielee said:

I find it rather odd that all of you are participating in a QVC forum yet all you are doing is putting down QVC shoppers in a most snobbish and judgmental way. May I ask how all of you came to this forum if you don't shop at QVC?

I've been participating, I shop at QVC, and I just find the question about how they market their business to be interesting. I'd much rather shop on line than go to the mall. Acknowledging that QVC is a corporation that needs to make a profit is not snobbish or judgmental. There are some good deals and not so good deals. Some of the products are good quality, some not. The question of what makes people buy is interesting. That's all.

[colliegirls]

I think if you look at the style of clothes and shoes that are offered frequently and sell well, you can figure out what type of viewer is targeted.

[SisterSisto]

I shop QVC for convenience. I hate to "go shopping" and will wander around, find clothes that I think will work, try them on and am so glad I did. No, they usually don't work and sizing is all off. I can peruse online, find something that I think will work for me, and 9 times out of 10, it does. I will think about it before ordering, weigh my options, consider S&H and taxes, then decide if it's worth it. Hmmmmmmm, order from QVC at this price or knock myself out at Kohls, Macy's, JC Penney, Nordstrom, and come home tired, cranky and usually with nothing. Well, QVC usually wins, hands down.

I'm 61 and retired, so I guess I meet the demographic of whom they are targeting. No, I don't have a vested interest in the hosts. Yes, I will watch certain programming and enjoy it until a caller drives me nuts, then I must change the channel. That's when I will look at what was offered online and perhaps order if it's something I desire or need.

I've never had a bad time with customer service, only have had to return about 5 items and that's with me ordering multiple times per year for the last 10 years. I do have to say if I were younger (much younger) than I am now, I would be shopping the brick/mortar stores.

[Mustang Shar]

I shop here and other on line. I'm too busy to go to a Mall, get my car scratched or worse and not find anything. I work many 6 day weeks, there is no time. Most things are work clothes, no biggy. I'm happy. Not everyone likes everything, it is what it is.

[Reever]

On 8/24/2014 colliegirls said:

I think if you look at the style of clothes and shoes that are offered frequently and sell well, you can figure out what type of viewer is targeted.

What are you implying Colliegirls? All I now is that the woman over the age of 50 is frequently ignored by advertisers and Madison Avenue. Eveything is young, young, young now days. Even men ignore women past a certain age favoring younger women. I'm glad QVC caters to the post 50 woman who incidentally usually has a lot more disposable income than the 20 something's. QVC is a business model that is extremely successful dating back to the days of Barry Diller and Kathy Levine.

[JackieBlue]

On 8/15/2014 stevieb said:

I honestly no longer have any idea. It seems that in recent years they've become the ultimate multiple personality, trying so hard to appeal to so many different niches that they are essentially not really appealing to any of them all that much.

Well said!

I was going to say they may be going for, the uninformed, impulsive, too busy to return things in 30 days, new to QVC group.

Then when I see the social media desperation (hosts' weddings, DIY craft projects of hosts's children, photos of what a host has for breakfast, etc.,), I would guess they are going for people who live vicariously through others. I truly have no idea what they are going for these days.

I do know that When I first began watching qvc, I really enjoyed it. Those days are gone. Too much repetition. They no longer present a variety of products, and most of the hosts talk about themselves as much or more than the products they present.

[apple1964]

OMG! too funny this thread!