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Super Contributor
Posts: 514
Registered: ‎03-10-2010

Re: QVC's Target Demographic

On 8/16/2014 Jackielee said:

I find it rather odd that all of you are participating in a QVC forum yet all you are doing is putting down QVC shoppers in a most snobbish and judgmental way. May I ask how all of you came to this forum if you don't shop at QVC?

I shop at QVC.... At least 3 times a month... I am shopping at QVC

from day ONE... I also travel quite a bit and I also shop at the places

I visit... I will be going to Toronto to shop this week...

Super Contributor
Posts: 514
Registered: ‎03-10-2010

Re: QVC's Target Demographic

Catherine, Duchess of Cambridge shops at outlet Malls...

:

No implied "Shopping Assistant"......

:

http://tinyurl.com/obbyaop

Honored Contributor
Posts: 18,504
Registered: ‎05-23-2010

Re: QVC's Target Demographic

On 8/16/2014 Jackielee said:

I find it rather odd that all of you are participating in a QVC forum yet all you are doing is putting down QVC shoppers in a most snobbish and judgmental way. May I ask how all of you came to this forum if you don't shop at QVC?

I haven't seen many people in the thread say they don't shop at QVC. Most have indicated that they do. The OP's question was ""What do you think QVC's demographic is?"" People have been answering that pretty straightforwardly. May I ask why you feel you are the arbiter of what is considered rude and snobbish?
Life without Mexican food is no life at all
Trusted Contributor
Posts: 3,874
Registered: ‎03-09-2010

Re: QVC's Target Demographic

On 8/16/2014 Jackielee said:

I find it rather odd that all of you are participating in a QVC forum yet all you are doing is putting down QVC shoppers in a most snobbish and judgmental way. May I ask how all of you came to this forum if you don't shop at QVC?

I purchase from QVC only rarely, but I enjoy these forums: fashion, shopping, saving money, relationships, cooking, etc. are topics I'm interested in and enjoy discussing. I'm not interested in "putting down QVC shoppers", but I personally think TV shopping has many pitfalls and shortcomings -- fair game for conversation as far as I'm concerned. This is an open forum not limited to topics pertaining directly to QVC; anyone can participate.

Honored Contributor
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Registered: ‎03-25-2012

Re: QVC's Target Demographic

On 8/16/2014 dooBdoo said:

I think the general target demographic is those who might be inclined to make impulse purchases without slowing down, looking for reviews, and researching the possibility of better products or better prices (online or in brick and mortar stores). Then, add to that, those who feel the easy pay option is worth the extra money it might cost (there's usually a price for "free" monthly payments).

(My comment isn't directed to those who post in the Community, however, because I think we can see by reading discussions most posters are interested in researching and comparison shopping.)

dooBdoo, if I could "perambulate," you can bet I would. If I could still drive, I would not be sitting home every day. I'm not whining, it is what it is. I never thought I would spend my retirement this way, but at least I'm still here, so can't complain.

I do not know what I would do without this BB and also some things I purchase from the Q and other online sites. So I'm glad it's there for me. Whether I am indicative of who the Q targets, I would suppose I am.


Formerly Ford1224
We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. Elie Wiesel 1986
Honored Contributor
Posts: 17,606
Registered: ‎06-27-2010

Re: QVC's Target Demographic

On 8/17/2014 Ford1224 said:
On 8/16/2014 dooBdoo said:

I think the general target demographic is those who might be inclined to make impulse purchases without slowing down, looking for reviews, and researching the possibility of better products or better prices (online or in brick and mortar stores). Then, add to that, those who feel the easy pay option is worth the extra money it might cost (there's usually a price for "free" monthly payments).

(My comment isn't directed to those who post in the Community, however, because I think we can see by reading discussions most posters are interested in researching and comparison shopping.)

dooBdoo, if I could "perambulate," you can bet I would. If I could still drive, I would not be sitting home every day. I'm not whining, it is what it is. I never thought I would spend my retirement this way, but at least I'm still here, so can't complain.

I do not know what I would do without this BB and also some things I purchase from the Q and other online sites. So I'm glad it's there for me. Whether I am indicative of who the Q targets, I would suppose I am.

Hi, Ford! I realize not everyone has the option of the brick and mortar comparison shopping, which is the reason I wrote "online or in brick and mortar stores." It wasn't a negative remark in any way, and I hope no one interpreted it to be so.

Adding to that, in some cases, we live in small towns or rural areas with few choices nearby. These days we have a myriad of resources online without needing to step outside, and that's a very good thing in my opinion.

Few things reveal your intellect and your generosity of spirit—the parallel powers of your heart and mind—better than how you give feedback.~Maria Popova
Respected Contributor
Posts: 4,833
Registered: ‎03-09-2010

Re: QVC's Target Demographic

I have no idea what their target demographic is, but I am absolutely certain it's not me. There have been very few things lately that interest me, and these all day beauty shows were a total no view for me. I am more and more intent on buying where there are no S&H charges and where I can try clothing, shoes, etc. on before buying. They constantly complain that people return too much. How can they help it when they are buying sight unseen???? And I am certainly not buying a $1000.00 + jewelry piece without being able to hold it in my hands first.

Respected Contributor
Posts: 2,326
Registered: ‎10-21-2011

Re: QVC's Target Demographic

On 8/15/2014 Nancy Drew said:

I read where HSN goes after the Walmarters and QVC goes after the Targeters.

That's very astute! The clothing at HSN tended to be younger, years ago and I see now they do a lot of electronics and household stuff, with a celebs. Don't quite know what they are doing now, because they eliminated a lot of stuff I liked a while ago.

I do know they are not as profitable by far as the Q.

New Contributor
Posts: 4
Registered: ‎03-18-2010

Re: QVC's Target Demographic

On 8/15/2014 Nancy Drew said:

I read where HSN goes after the Walmarters and QVC goes after the Targeters.

I don't see how HSN goes after Walmarters at all. I'd say HSN is very much like TARGET, with reasonably priced "fashionable" clothing, electronics, housewares and Celeb endorsements. To me, their key demographic is middle class women aged 35-60.

QVC reminds me of department stores frequented by older ladies (Boscov's etc.) with outdated fashions and an OK array of other stuff. Aside from the beauty category, I find QVC aged and stuck in its ways. The demographic is clearly 60+.

Esteemed Contributor
Posts: 7,244
Registered: ‎03-11-2010

Re: QVC's Target Demographic

I can only speak for myself. I have little shopping opportunity in my area. Bigger stores and malls are at best 70 to 100 mile round trip. So I shop online or at Walmart, Costco. QVC and other online stores give me an opportunity to GET THINGS that I cannot find. And yes, clothes fit, crazy as it seems.. I can buy online and have it work for me.

I also buy by catalog, keeps me happy and the choices are right there in front of me.

As for age, I taught for over thirty years. So you could say I am personally still 12 and never got out of the 6th grade. Works for me.