When you shop in a B&M or department store, sometimes you pay the price that's on the tag (the "manufacturer's suggested retail price" or MSRP."
Sometimes there's a sale, so you get a percentage off-- or dollar amount off -- of that price for a limited time.
Then, at the end of a season, the items are marked down: "permanently reduced" or "clearance."
You never see the B&M or department stores remove the original price tags and replace them with new tags that have HIGHER MSRPs! Or take clearance items and increase their prices!
Yet that is essentially what QVC is doing. Until now, this was unheard-of in the retail world.

~~Be careful when you follow the masses. Sometimes the 'm' is silent.~~