Designers in theory are artists. Part of their color naming falls into the artistic realm. They stretch they boundaries of the standard nameing of blue, red, green, for example giving it a style tweek. I just bought some shoes where they red color was called Vino, which of course is Wine. The Verde is green, but what shade of green? The blue (which was teal actually) was named Navy. It wasn't Navy at all, but that's an artistic aspect of design.