It just gets on my nerves that it seems every produce is about "elevating". A skirt, top, shoes, necklace, hat, scarf, etc. I think the only product I have not heard this word used to describe a product being shown is lingerie. There are other words and descriptions available to get the "drft" to the consumer that you will look just FAB if you purchase the item.
Am I the "Lone Ranger" or do other viewers feel the same?