I guess they want to be able to show the TSV a total of 24 hours a day between the 3 channels, instead of just 10 hours a day on the 1 channel...
Actually, I like it. I like to have the Q on in the background when I am putting around the house and when there is a snooze fest (e.g. full hour of a bed or a dyson) I can put on another channel. I am guessing it makes financial sense too--they already have the studio and that is a fixed cost. Yes they have to pay for hosts, producer, camera but that is only if it is live (vs recorded).
one thing I especially love about Beauty IQ and Q2 is NO TESTIMONIAL CALLS!!!