Q Talk

[Sooner]

It is offensive to women in general, and it is horribly offensive to women who are older and really do have problems because they are older.  It is basing the value of women on looks, chasing youth, se x, appeal and wealth and party party party.  

I simply cannot believe that any business is that tone deaf to older females, many with real issues and loss and stress, in this day and age.  

Well, there you have it.  It is a failing company so out of step with reality they simply can't understand their audience.  

[THEY CallMe Mr Wilkes]

Prior to attending a performance of the holiday show at Radio City, QVC held an "Age of Possibility" cocktail party for the media.  Attendees included Laura Geller, Carla Hall, Stacey London and Mally,  Ambassadors of the 50+ program.

The event was hosted by the campaign's creator and mastermind, QVC VP of Brand Marketing,  Annette Dunleavy. 

[Estellee]

It's not going away any time soon. Doesn't matter to me, if it helps them sell and sell then it's a good thing.

[THEY CallMe Mr Wilkes]

Exactly.   I think it's here for the longterm, so long as QVC survives. 

[Estellee]

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@THEY CallMe Mr Wilkes wrote:

Exactly.   I think it's here for the longterm, so long as QVC survives. 

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@THEY CallMe Mr Wilkes Fingers crossed 

[Caaareful Shopper]

QVC management seems to be judging this campaign based on how many followers they've gained on their social media platforms.  

They're quoted as stating they've gained, "455,000+ TikTok followers alone; 7 million combined TikTok, YouTube, Facebook and Instagram followers."

QVC's Over 50 & Fabulous Facebook group has over 428,000 followers.  That group was only just created in March.

So I don't think they ever intended the Q50 campaign to have immediate financial ramifications, especially since they announced from the start that it would be a 2-yr commitment.  

Whether QVC has the luxury of time to convince those social media followers to be loyal, repeat shoppers is a different kind of hurdle.

But it's the only one that ultimately matters.

[THEY CallMe Mr Wilkes]

QXH had 1.95 million new customers in the third quarter.  Meaning they have never purchased from QVC or HSN before.  That's huge.   They actually bought something.  And that's a lot more than the same 3 dozen who complain here relentlessly ( many of them professing to never buying!)

Plus, that's an increase in new customers from the second quarter.

[Caaareful Shopper]

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@THEY CallMe Mr Wilkes wrote:

QXH had 1.95 million new customers in the third quarter.  Meaning they have never purchased from QVC or HSN before.  That's huge.   They actually bought something.  And that's a lot more than the same 3 dozen who complain here relentlessly ( many of them professing to never buying!)

Plus, that's an increase in new customers from the second quarter.

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That really is huge.  I hope this continues!!

[Estellee]

That's great news @THEY CallMe Mr Wilkes 

[THEY CallMe Mr Wilkes]

Management attributes new customers to social media content from successful streaming shows, influencers' promotions, Age of Possibility campaign advertising and similar brand awareness marketing.