I have no doubt whatsoever that the HSN identity will be eliminated completely within a year or so.
The 2024 financial statements wrote down the value of the QXH brands by $1.5 billion in a non-cash line item (impairment of an intangible asset.) I suspect that most of that is related to the $2 billion purchase of HSN.
My opinion and analysis only, of course, but HSN as a separate entity is doomed, in my view. Hosts can easily be absorbed into the QVC World.