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Respected Contributor
Posts: 2,522
Registered: ‎11-20-2013

I hate it too. Unfortunately, big companies are huge data miners and they closely follow both human behavior and the psychology behind customers and their purchasing habits, and the bottom line, their profit margins. Then they come up with algorithms that play with prices and the customers when it translates into more profit. Amazon does it, Macy's, shoebuy, supermarkets, drug stores,for example, and many others if not most. The greater the capacity for data storage, the more precise these algorithms are becoming. It's not going away any time soon. Just when you think you've figured out what they are doing, something in the algorithm changes up because they are one step if not many ahead of the consumers. You can't win if you play chess with a computer with a robust program.