I don't think it will be Scott's fault; he's probably limited to what QVC's buyers will order and unfortunately that seems to be over-generous cuff sizing.
The small cuffs would be at least a medium in other brands. I think almost everyone would fit a small.
The weirdly inconsistent thing is that the Jai small bracelets seem to be mostly the correct size. It's just the cuffs that are oversized.
Ha Ha! I just tried two of the newest small Jai cuffs on my husband who just walked in. The basket weave cuff and the thickest cuff of all: the collector one with all the animals.
My husband is about 210lbs and over 6 foot. Both cuffs fit him, even the wide one. He's a large, strong full-grown man and he's apparently a woman's size small in Jai cuffs!