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Valued Contributor
Posts: 931
Registered: ‎12-15-2013

Okay, just watched new commercial. Now Ben's Rice without Uncle Ben's image on the box. Wording in commercial--to be more inclusive.

 

If we can discuss this, I know we must be careful. I am disheartened.

Trusted Contributor
Posts: 1,768
Registered: ‎04-05-2010

Re: Used to be Uncle Ben's Rice

This thread will likely be poofed unfortunely. (From the "inclusive" company who's site we're on.)  But all of it is disheartening to me too. And solves and serves absolutely nothing, imho. Please everyone, just respect all views given here; I'm assuming we will have all diverse ones. I have strong opinions on it all, but that's all I'll say here.

Honored Contributor
Posts: 13,839
Registered: ‎03-13-2010

Re: Used to be Uncle Ben's Rice

@FLgardener     Sometimes I think the advertising industry has gone a little overboard.     Why would a man of color NOT be a great chef????    Same goes for my favorite "Aunt" and her pancakes.......

♥Surface of the Sun♥
Honored Contributor
Posts: 9,960
Registered: ‎03-09-2010

Re: Used to be Uncle Ben's Rice

I had read months ago that many brands were going to re name their products---and just saw that  rice commercial the other day too. I think it is fine---am all for doing away with stereotyping ----it's not necessary. I buy a brand for the quality and not the pictures on the box----don't be disheartened--be happy that this is done with good reasons. Most times I wonder why a certain picture was put on a certain product anyway-----

Respected Contributor
Posts: 3,373
Registered: ‎09-15-2016

Re: Used to be Uncle Ben's Rice

The images used were based on real people so they will be lost in the change. While I think you mean well your thread will be misunderstood & the posts will be brutal, best edit the text yourself or ask the Mods to remove it. Be well, @FLgardener.

Esteemed Contributor
Posts: 7,597
Registered: ‎10-01-2013

Re: Used to be Uncle Ben's Rice

I don't understand what people are ashamed of. I thought we didn't want exclusivity. Makes no sense to me. 

Valued Contributor
Posts: 729
Registered: ‎03-15-2010

Re: Used to be Uncle Ben's Rice

I prefer Rice-A-Roni.  Tastes better. 

Honored Contributor
Posts: 61,472
Registered: ‎03-10-2010

Re: Used to be Uncle Ben's Rice

This whole thing has completely jumped the shark. Sorry but it has. You want to expend energy changing the world, save it for things that really matter.


In my pantry with my cupcakes...
Super Contributor
Posts: 457
Registered: ‎03-12-2010

Re: Used to be Uncle Ben's Rice

The life story of the pancake lady was very uplifting. . they should have used her story in a postive way to share good news . . .we have become way to sensitive and fearfull.  but that is the game and the plan.  Sad

Valued Contributor
Posts: 923
Registered: ‎07-14-2010

Re: Used to be Uncle Ben's Rice

[ Edited ]

@Desertdi: The real life model for Aunt Jemima was a woman named Nancy Green. She was born a slave and died a multi-millionairess thanks to her being the face of the pancake mix. Read her story. Her  life was and is and should be an inspiration to everyone. Ahe was a true American success story. Quaker Oats should have done their research before rebranding their pancake mix.