Jewelry

[terrier3]

Well 2Q revenues are in and jewelry sales are down. You have just relieved your US CEO of her job.

From your quarterly report:

"QVC US's revenue increased 3% to $1.4 billion in the second quarter primarily due to strength in all categories except electronics and jewelry."

PLEASE reconsider the dumbing down and cheapening of your jewelry lines, especially, IMO, Judith Ripka.

I have noticed that this year's TSV's didn't do very well and reviews weren't strong.

PLEASE listen to Ripka fans from way back...and DITCH the Diamonique and over the top embellishment with cheap stones and doublets. And stop insulting our intelligence with $9,000 peridot bracelets, festooned with CZs.

PLEASE.

Thank you!

[santorini]

Amen.

[curlywhitedog]

Amen from me too

Maria

[twocent]

[Sawn]

I totally agree.

[Krimpette]

I kind of wish they'd quit over-doing with fads: i.e., drusy, black spinel, now Sleeping Beauty turquoise, etc. The only jewelry I buy on QVC these days is that by Hagit Gorali or Carolyn Pollack.

[Jaguar74]

Better words could not have been stated, santorini! Now let's hope that the PTB read your post and make amends. The JR jewelry for sure looks like "junk jewelry" that is waaayyyy overpriced. It's just a real shame. I don't watch electronics that often so I csn voice an opinion there. But all in all, things need to be revamped! Yesterday, not today or tomorrow or next quarter!

[needsmorecowbell]

But their total revenue increased 3%, so that would be good news for the company. So their plan to focus less on jewelry seems to be working for QVC.

When the price of gold sky rocketed and increased from under 300 dollars an ounce in 2001 to 1800 dollars an ounce a little over a year ago, they had to change their inventory. Jewelry sales were down dramatically everywhere. I dont know the statistics but I would assume many jewelers went out of business.

I dont think people are buying jewelry anymore like in the past. I have read so many times on these forums how greatful people are to have their gold from the past and they would never pay the high prices for the hollowed out skimpy gold that is being offered.

QVC has tried to find alternatives such as the bronzo italia line, and the oro nuovo line. But everyone complains about that. Lets face it..the lucky people who scooped up their jewelry when prices were way more affordable are lucky.. I dont think those days are ever coming back.

I do agree that Judith's line has become overpriced..but people are buying it or they wouldnt have it on all the time. Designer silver jewelry in the market place is outrageous though..have you priced any David Yurman pieces lately..way higher than ripka..Unbelievable really. I saw a sterling silver and topaz bracelet on the Neiman site for 7000 dollars!!

[dooBdoo]

ITA, terrier! Also, the abundance of precious metal filled with who-knows-what-materials, and the bronzo-ing of QVC have convinced me to completely stop buying jewelry from them. I remember hearing about cheap "mystery meat" in dining establishments in the past, which was so unappealing. At QVC we have "mystery 'fine' jewelry."

And I think they (and their customers) could benefit from less emphasis on a multitude of electronics offerings and more emphasis on a more consistent, better quality of electronics.

[mstyrion]

I miss the sterling silver days when we got to see reasonably priced pieces that did not have a designer name attached. I admire a lot of the designer pieces but they are simply priced out of my range.

Remember Silver Style on Sunday mornings? I bought some lovely things from those shows.