I have to agree that "Designed and crafted in the USA", would lead me to believe it was made in the USA. As a longtime customer of American West, I'm aware that the company was sold several years ago and manufacture was moved out of this country.
Customers new to the line would have no reason to be aware of that.
But I think they (QVC and the vendor) deliberately don't emphasize that in any of the presentations or descriptions online. They simply stress "American West". Like other lines, they should have in the description "Imported".
See the definition of "craft" below. It is synonymous with "manufacture". To me, they are simply playing with semantics. (ETA: I no longer buy any "American West" jewelry. All of mine was purchased when it was truly "made in America".)
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This is the definition of craft, as a verb:
verb (used with object)
to make or manufacture (an object or product) with skill and careful attention to detail.
"" A little learning is a dangerous thing."-Alexander Pope