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Honored Contributor
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Registered: ‎01-22-2012

Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 Daysdee said:
On 3/9/2014 FLgardener said:

In order to cover every ethnicity and every weight and age group, there would be wall to wall people on the stage. To me, it looks like there is a pretty wide range of models.

I think the same-- that they have a pretty wide range of models. I'm short so I often see how Jane T. or Sharon look in a TSV. Also, I check jacket length measurements.

Same here, Days. I have no model to relate to so I have to look at hosts and vendors and see how they look. I look at Susan Graver, Nancy Hornbeck, Sharon, and Amy when she's not expecting. I, too, can tell length. What good is a model if you cannot relate in a way to help make the purchase?

Again, the average American woman is 5'3-3/4" tall and weighs l66 lbs., probably the average Q customer.

Esteemed Contributor
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Re: Models Should Reflect QVC's Typical Customer

Television, sales, and the fashion industry are all about illusion, so that's not going to happen.

They want us to imagine ourselves in the clothing, looking like the models - young, pretty faces with bodies that look good in everything. That's the way these industries have been operating for decades.

They throw in occasional older and plus-size models, but they're never going to give up on selling the illusion. It's all about making sales, and the tried-and-true methods are what they use because they work. Kiss

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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 annabellethecat said:

Well......I totally agree with you. I think there should be models who are actually a real size 2X or 3X. Why should someone watching TV, buying a size 2 or 3X size, have to 'visualize' what a shirt, blouse, etc, should look like were she to buy that?

I think the OP posted her question very well. I also agree with the OP that some the models should be older.

I'll go a step farther to say I'd like to see darker skinned women as models. More women of color who are darker skinned, not just older.

I could say more but I'll stop at that.

I agree with you. But they want us to visualize because we're more likely to buy than if we actually see what it would look like on someone our size.

It's definitely on purpose that they leave it to our imaginations. Sad but true. Kiss

Respected Contributor
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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 Grace K said: If you want to see 1X plus, watch Denim and Company with Carolyn Gracie and AM Style with Leah Williams and forget about what size they SAY they wear. They're like two parrots constantly squaking the same thing.

Sigh. Don't you ever tire of this . . .

Valued Contributor
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Re: Models Should Reflect QVC's Typical Customer

how about ""real"" old ladies (and we are all attractive) with wrinkles and all---modeling makeup etc?
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Re: Models Should Reflect QVC's Typical Customer

I just looked at Roaman's, Woman Within and Lane Bryant websites. Most of their models are the same size and height as the blonde model - Jackie? She was on LR show wearing the white color-block dress. She is well proportioned.

The truth is garments look best and hang best on tall (5'8 and above) well-proportioned models - not necessarily slender - but well-proportioned and long. That means not short, not flat-chested, not neck-less, peg-legged. No hip issues, no thunder thighs, not pear-shaped. Not overly endowed. No toothpick legs, knobby knees.

These bodies will easily fit into the sample sizes the retailer uses. Missy 2, 4 maybe 6. Plus size: L or XL.

They are selling clothes, not real bodies.

Super Contributor
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Re: Models Should Reflect QVC's Typical Customer

That's what the hosts - of different ages and heights and sizes - are there for.

Plus, you have slim-size, average-size, and plus-size models.

Just keep checking out who you're closest to in all those respects, add in your own personal stuff, and you'll have an idea of what could flatter you.

Super Contributor
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Registered: ‎11-06-2011

Re: Models Should Reflect QVC's Typical Customer

Also, older models are used but its difficult to sell anti-aging creams using a wrinkled face. They can make a living off pharmaceutical ads, drugstore ads, insurance and AARP ads. Even then they look younger and sometimes the white hair is a wig.

Anti- Aging cosmetics is covertly directed at the 20 and 30 -somethings who are desperately afraid to age.

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Re: Models Should Reflect QVC's Typical Customer

On 3/9/2014 moonstone dunes said:

Also, older models are used but its difficult to sell anti-aging creams using a wrinkled face. They can make a living off pharmaceutical ads, drugstore ads, insurance and AARP ads. Even then they look younger and sometimes the white hair is a wig.

Anti- Aging cosmetics is covertly directed at the 20 and 30 -somethings who are desperately afraid to age.

Absolutely - some think it's directed to the mature woman. "covertly" is the word, moonstone! They think they can fool everybody!

Honored Contributor
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Re: Models Should Reflect QVC's Typical Customer

I think most women over 40 want to look the best they can for their age and body type. If you are fantasizing when you see the models in the clothes on the Q, that ends when you try the clothes on at home and look in the mirror. These so called designers should be designing for the average woman not models, I don't even know a woman who is 5ft.8 and wears an extra small. I'm 5ft.3 and wear a size medium and I want to see a model of similar height in that size.