Why does QVC target the older consumer ..... - Page 2

------ · ‎03-10-2010

On 6/30/2014 happy housewife said:
On 6/30/2014 ------ said:
I don't think that's the reason. IMO young people wouldn't be caught dead watching a home shopping channel. It isn't the way they make their purchases.

Have you not read the fashion board - they go on and on and on about QVc clothes and shoes not being stylish enough or young enough for them/.

"Young enough" is a subjective term.

The Q structure doesn't fit into the philosophy of Milennials. It isn't green, personalized, etc.

151949 · ‎03-09-2010

On 6/30/2014 Opurrra said:
Plenty of seniors are on fixed incomes and rely on help from family members.

There will always be people who are poor of any and all ages and in every society unfortunately. That is not the majority of the population though.

NoelSeven · ‎03-09-2010

On 6/30/2014 happy housewife said:
Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

Please, not another pity party.

I agree with the article. The younger generation is saddled with college loans, home loans and car loans.

A Thrill Of Hope The Weary World Rejoices

tansy · ‎01-02-2011

On 6/30/2014 NoelSeven said:
On 6/30/2014 happy housewife said:
Ok - I know that some here will find fault with this article just because it was written in AARP mag - too bad they can't see the point of the article because they are too busy hating the messenger.

Please, not another pity party.

I agree with the article. The younger generation is saddled with college loans, home loans and car loans.

Exactly:/

SoX · ‎03-15-2010

Face it, girls ... I'm older and have more insurance." Evelyn Couch in Fried Green Tomatoes.

JJsMom · ‎03-10-2010

Young people don't watch a lot of TV. When they do, I'm pretty sure they're not tuning into QVC. Their products reflect that.

If you are neutral in situations of injustice, you have chosen the side of the oppressor. ~ Desmond Tutu

lulu2 · ‎03-09-2010

Seniors may buy 2/3 of all new cars because many families lease new cars or buy newer model used cars.

As a 63 year old, I can honestly say there isn't much, in the way of QVC offerings, that interests me or my husband.

evelomaddict · ‎04-06-2013

because they'll pay shipping?

"If I am not for myself, who will be for me? But if I am only for myself, who am I? If not now, when?" Hillel

brii · ‎06-20-2010

On 6/30/2014 evelomaddict said:
because they'll pay shipping?

LOL

azterry! · ‎10-21-2011

I don't see anything earth shattering in this.

The more subtle question would be ""why does QVC assume that all those over 50 are only interested in ""comfortable"" shoes and conservative fashions?"" The Boomer label is diverse and covers more than one generation. What the 70 year old desires is not necessarily what the 50 or 60 year old wants.

I think they could do a better job in researching the nuances of their core customer's age groups.