Community Chat

[NoelSeven]

On 6/30/2014 JJsMom said:

Young people don't watch a lot of TV. When they do, I'm pretty sure they're not tuning into QVC. Their products reflect that.

ITA, especially shopping channels.

IMO HSN has very different clothes, I don't think that's for the young demographic, either. Do they sell big, because their stuff definitely does not look like northern California.

[NoelSeven]

On 6/30/2014 SoX said:

Face it, girls ... I'm older and have more insurance." Evelyn Couch in Fried Green Tomatoes.

That's it!

[NoelSeven]

On 6/30/2014 azterry! said:

I don't see anything earth shattering in this.

The more subtle question would be "why does QVC assume that all those over 50 are only interested in "comfortable" shoes and conservative fashions?" The Boomer label is diverse and covers more than one generation. What the 70 year old desires is not necessarily what the 50 or 60 year old wants.

I think they could do a better job in researching the nuances of their core customer's age groups.

Yes!

And OMG, they need to broaden their color spectrum! It's always the same, and very rarely seasonal.

With fall and winter coming up, I'd like to see charcoal, dark gray, mushroom and browns. Maybe it's where I live, but that's the everyday work and casual colors you see here, including mixing them.

Someone ought to tell them to look at a Nordstrom catalog once in awhile.

[RainyDayGal]

On 6/30/2014 tansy said: I feel sorry for the younger generations.

Why?

[tansy]

On 6/30/2014 RedConvertibleGirl said:

On 6/30/2014 tansy said: I feel sorry for the younger generations.

Why?

Noel's post 13 sums up some of my thoughts.

[NoelSeven]

On 6/30/2014 RedConvertibleGirl said:

On 6/30/2014 tansy said: I feel sorry for the younger generations.

Why?

I do, too. The prices they're facing for homes is ridiculous.

And paying your own way through college is almost impossible nowadays.

[FrostyBabe]

On 6/30/2014 happy housewife said:

An article in AARP magazine may have the answer to that.

And I quote in part " We the people over the age of 50 are 100 million strong.We will soon control more than 70 % of the disposable income in this country.We buy 2/3 of all new cars, 1/2 of all computers,and 1/3 of all the movie tickets. We spend 7BILLION a year shopping online.Travel? More than 80% of travel dollars flow from our credit cards."

So need anyone say any more? We are the ones who have the money - easy to figure out why any smart retailer would target us. We are the boomers and we are the strongest single group ever in the world - never before and never since were so many babies born in one block of time. Add to that the much smaller in number people who were born before or during WW11 and it is a staggering number.

So, this means you're going to stop the constant complaining and whining about how much things cost, while bemoaning your "modest means", tight budget and fixed income?

[madzonie]

I seem to remember reading somewhere some months ago that many in the "younger" generations (I'm an early boomer) just are not that "into" things, or interested in buying and accumulating stuff.

[151949]

QVC is very well aware of what the vast majority of their customers want - what they find sells in high volume is what they bring back over and over. That is good business.

[RainyDayGal]

On 6/30/2014 NoelSeven said:

Please, not another pity party.

I agree with the article. The younger generation is saddled with college loans, home loans and car loans.

Plenty of people of all ages with the same issues.