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08-06-2023 09:50 PM
@CalminHeart wrote:
@millieshops wrote:@CalminHeart and don't ever forget that it would also interfere with what prompts sales. Years ago when I watched more, I remember Jeanne Bice telling the host to skip the numbers. She insisted they were boring, but I suspect she also had knowledge of what pushed sales. Like it or not, plenty of the Q's TV buyers tune in just for that personal touch. I hear that frequently from callers, but not a day goes by that right here in the Forum someone doesn't ask about a host's personal life or comment on it.
Even during my first few years watching QVC before the Internet, I bought almost no clothes - no matter who the host was. Until I'm desperate, I'm highly unlikely to buy more from QVC no matter what the hosts talk about.
Agreed.
Q's greatest marketing trick is to get viewers to think hosts are friends and a lot of people fall for it. Hosts are not our friends or acquantances. Hosts are salespeople who happen to sell on tv.
Hosts don't think twice about viewers. They care about sales and keeping their jobs.
You are right. They are there for one reason and that is too sell. They just get the bonus of talking ad nauseam about their families, vacations, or whatever.
To describe a garment color Amy had to go through a story about her daughter who loves hot chocolate with whipped cream. Then she leaves it for 30 minutes. I don’t know why she leaves it that long. Now she said imagine the color of that cream melted into the chocolate.
How about just saying light brown. Leave out the daughter and her habits.
08-07-2023 08:34 AM
@manny2 wrote:
@CalminHeart wrote:
@millieshops wrote:@CalminHeart and don't ever forget that it would also interfere with what prompts sales. Years ago when I watched more, I remember Jeanne Bice telling the host to skip the numbers. She insisted they were boring, but I suspect she also had knowledge of what pushed sales. Like it or not, plenty of the Q's TV buyers tune in just for that personal touch. I hear that frequently from callers, but not a day goes by that right here in the Forum someone doesn't ask about a host's personal life or comment on it.
Even during my first few years watching QVC before the Internet, I bought almost no clothes - no matter who the host was. Until I'm desperate, I'm highly unlikely to buy more from QVC no matter what the hosts talk about.
Agreed.
Q's greatest marketing trick is to get viewers to think hosts are friends and a lot of people fall for it. Hosts are not our friends or acquantances. Hosts are salespeople who happen to sell on tv.
Hosts don't think twice about viewers. They care about sales and keeping their jobs.
You are right. They are there for one reason and that is too sell. They just get the bonus of talking ad nauseam about their families, vacations, or whatever.
To describe a garment color Amy had to go through a story about her daughter who loves hot chocolate with whipped cream. Then she leaves it for 30 minutes. I don’t know why she leaves it that long. Now she said imagine the color of that cream melted into the chocolate.
How about just saying light brown. Leave out the daughter and her habits.
I know really !
08-07-2023 09:44 AM
Hosts need to care about how much they're selling, not how popular and how many followers. Just because you are well liked does not mean your sales are great.
When I'm told to go to QVC.com for pertinent information, they've lost a sale. I should never have to go to the Q for the inseam or whether or not it comes in petite!!!
08-08-2023 09:35 AM
Agree. Wish we could get better information and yes, post the charts.
So much chatter. Too much time showing each item, perhaps that is the problem. They don't use the time wisely but they have so much time to socialize.
08-08-2023 09:49 AM
I watched Terri Conn this morning on some show that was supposed to have Ali Carr hosting and was pleasantly surprised. She was alone, so no talking over, and she actually gave sizes and information on the items presented. I've not watched her very much but really enjoyed the show. I don't need to be friends with the hosts or vendors, just the basics, please, and I surely do not need to sit and listen to two hosts, a vendor, and whoever else may drop in to the set, all trying to talk at once. If I want that, I can go to the local bar.
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