Community Chat

[They CallMe MRWILKES]

Absolutely genius move for Astronomer to hire Gwyneth Paltrow for the new tongue-in-cheek ad.  I laughed each time I saw it.

One of the most clever promotions I've seen in years.

Raises all around for the marketing and PR team!

[Estellee]

@They CallMe MRWILKES I saw that this morning, pretty funny, isn't it lol.

[Estellee]

Chris Martin approved.

[San Antonio Gal]

Genius move for Astronomer!

[Tinkrbl44]

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@They CallMe MRWILKES wrote:

Absolutely genius move for Astronomer to hire Gwyneth Paltrow for the new tongue-in-cheek ad.  I laughed each time I saw it.

One of the most clever promotions I've seen in years.

Raises all around for the marketing and PR team!

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@They CallMe MRWILKES 

I was listening to an interview today with a PR "fixer" who gets called in when things go wrong.   

Interestingly, she thought it was a bad attempt at trying to make things better.  It did nothing to put the company in a better light, and Gwyneth's hardly a spokesperson for anything.   

How does this emphasize the company's mission statement and core values, as well as what they do? 

Personally, I still don't know what the company does. They should have tried to turn the negative publicity around instead of going for a tongue-in-cheek joke.

[tansy]

People are certainly aware of the company now.  I agree the Gwyneth bit is pure gold.

[Lucky Charm]

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@Tinkrbl44 wrote:

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@They CallMe MRWILKES wrote:

Absolutely genius move for Astronomer to hire Gwyneth Paltrow for the new tongue-in-cheek ad.  I laughed each time I saw it.

One of the most clever promotions I've seen in years.

Raises all around for the marketing and PR team!

---

@They CallMe MRWILKES 

I was listening to an interview today with a PR "fixer" who gets called in when things go wrong.   

Interestingly, she thought it was a bad attempt at trying to make things better.  It did nothing to put the company in a better light, and Gwyneth's hardly a spokesperson for anything.   

How does this emphasize the company's mission statement and core values, as well as what they do? 

Personally, I still don't know what the company does. They should have tried to turn the negative publicity around instead of going for a tongue-in-cheek joke.

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@Tinkrbl44   Have to agree.  Not sure I saw the TV ad or someone was playing it (maybe GMA?), but it fell flat for me.

Still don't know what Astronomer is or what exactly GP was saying.  Kind of a *weak voiced* presentation.