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‎02-06-2026 03:47 PM
What happened to It Cosmetics?
‎02-06-2026 04:05 PM
Unfortunately, they're long gone from the Q. I miss them.
‎02-06-2026 04:12 PM
Jennie Garth is doing commercials on tv for It Cosmetics.
‎02-06-2026 04:13 PM - edited ‎02-06-2026 04:30 PM
@AuntKathy There has been a lot of talk here previously. In Search Forums and Blogs you can type in "IT" and will get some answers. There's many on these boards that are very knowledgeable and up to date on these things.
‎02-06-2026 04:18 PM
I believe IT was purchased by L'Oreal.
‎02-06-2026 05:52 PM
They moved to Sephora and Ulta to broaden their retail sales. Exclusivity to Qvc shoppers was eliminated and so they left.
‎02-06-2026 05:58 PM
I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.
‎02-06-2026 06:06 PM
@twinsister wrote:I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.
They're still in business. Try their website
‎02-06-2026 06:49 PM - edited ‎02-06-2026 06:50 PM
@Tori3569 wrote:
@twinsister wrote:I was sorry they left QVC. I loved their Bye Bye Illuminated under eye concealer which they discontinued. It really brightened up my under eye area. Still haven't found a dupe for it.
They're still in business. Try their website
@Tori3569 - Thanks. I checked and not available.
‎02-06-2026 07:10 PM
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