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New Contributor
Posts: 2
Registered: ‎07-29-2012

What happened to It Cosmetics?  

Esteemed Contributor
Posts: 7,538
Registered: ‎09-08-2010

Unfortunately, they're long gone from the Q. I miss them.

Valued Contributor
Posts: 807
Registered: ‎09-30-2012

Jennie Garth is doing commercials on tv for It Cosmetics.

Respected Contributor
Posts: 3,064
Registered: ‎09-07-2014

@AuntKathy There has been a lot of talk here previously. In Search Forums and Blogs you can type in "IT" and will get some answers. There's many on these boards that are very knowledgeable and up to date on these things.

Esteemed Contributor
Posts: 5,923
Registered: ‎03-12-2010

I believe IT was purchased by L'Oreal.

Honored Contributor
Posts: 42,158
Registered: ‎05-22-2016

They moved to Sephora and Ulta to broaden their retail sales.  Exclusivity to Qvc shoppers was eliminated and so they left.

Esteemed Contributor
Posts: 7,484
Registered: ‎03-12-2010

I was sorry they left QVC.  I loved their Bye Bye Illuminated under eye concealer which they discontinued.  It really brightened up my under eye area.  Still haven't found a dupe for it.

Respected Contributor
Posts: 3,422
Registered: ‎06-27-2010

@twinsister wrote:

I was sorry they left QVC.  I loved their Bye Bye Illuminated under eye concealer which they discontinued.  It really brightened up my under eye area.  Still haven't found a dupe for it.


They're still in business.  Try their website 

Esteemed Contributor
Posts: 7,484
Registered: ‎03-12-2010

@Tori3569 wrote:

@twinsister wrote:

I was sorry they left QVC.  I loved their Bye Bye Illuminated under eye concealer which they discontinued.  It really brightened up my under eye area.  Still haven't found a dupe for it.


They're still in business.  Try their website 


@Tori3569  - Thanks.  I checked and not available.

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Posts: 27
Registered: ‎12-25-2024

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