Doll 10 ????

OLD FOGY · ‎06-25-2011

When and why did Doris Dalton change the name of her cosmetics line?

ChynnaBlue · ‎05-22-2012

This has been the name used in Europe for some time, so she changed the name of the US brand to match. I'm sure there was a marketing study done before creating the UK line that found that the name worked well there. It's also been trendy for kids on YouTube to make themselves look like dolls with makeup and contact lenses, so I'm sure that didn't hurt. That's been stronger in the UK and Asia than it has been in the US, but maybe those countries are her larger markets now.

It's not the direction I'd have gone in and I hate the message sent by using the word "Doll" in cosmetics.

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Ladybug724 · ‎03-12-2010

I don't know why but this is creepy to me

Tricolor · ‎04-19-2010

It is a play on words for Dalton.

TasMss · ‎03-09-2010

On 5/20/2014 Ladybug724 said:
I don't know why but this is creepy to me

You are not alone!

Smile, it makes everyone wonder what you're up to!
Joined QVC boards long before the last two conversions!

KarenaJeannette · ‎03-09-2010

Maybe there were copyright issues in Europe, so she had to call it something else there, then decided to make it all uniform and use the Doll 10 name everywhere.

This is just a guess since there is another company called Dalton Cosmetics already in the UK; it has been around since 2009.