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Super Contributor
Posts: 4,222
Registered: ‎06-23-2013

Class action re: zip code collection in CA

"California stores may face a surge of class action lawsuits in the wake of the California Supreme Court’s ruling that it’s illegal for store clerks to ask customers for their ZIP codes during credit card transactions."

I saw the notice in the paper, for customers of MAC free standing stores.

It's complicated, but www.cosmeticzipcodesettlement.com

Esteemed Contributor
Posts: 6,061
Registered: ‎03-09-2010

Re: Class action re: zip code collection in CA

Kohl's used to collect this at the checkout as well as some outlet malls I've been to.

I never give that out. Not a legit part of the transaction.

I also never provide my phone # at a checkout.

Super Contributor
Posts: 1,874
Registered: ‎12-26-2013

Re: Class action re: zip code collection in CA

What's the downside of giving your zip code when shopping with a cc?

Certain stores here in PA did it at one time. I haven't gone there lately so I don't know if it's still done or not.

So say a clerk asks me for my zip code...........Can't I just answer ""I don't give out my personal information. Thank you for understanding.""

What is so important here to start a class-action lawsuit?

Super Contributor
Posts: 4,222
Registered: ‎06-23-2013

Re: Class action re: zip code collection in CA

On 7/3/2014 Irishrose136 said:

What is so important here to start a class-action lawsuit?

The CA Supreme Court ruled that it's illegal.

Frequent Contributor
Posts: 87
Registered: ‎03-20-2010

Re: Class action re: zip code collection in CA

Why don't they just inform stores that it is illegal to ask for zip codes, if it is so, instead of wasting the courts time with class action lawsuits? A bunch of lawyers trying to gauge money out of honest businesses… Too many lawyers are "class action" crazy as it is easy money for them and they take home the bulk of the settlement. JMHO

Actually if they really want to sue anyone, they should be suing the credit card companies because their systems ask for a customers zip code when a transaction is being made. The cc machines at our gas stations ask for our zip codes, or a clerk will ask for it (being prompted by the machine) when he/she has to manually input the card's numbers to be used as a verification.

Trusted Contributor
Posts: 1,919
Registered: ‎03-26-2010

Re: Class action re: zip code collection in CA

Maybe it's just here in AZ but I've never been asked for any personal info when using my cc. Just not standard procedure to request any further information.

If the cc companies are prompting the stores to ask for this additional info then there isn't a chance in he** that a class action suit against any stores would be successful - and I agree that the whole class action suit threat gets pretty tiresome.

Super Contributor
Posts: 668
Registered: ‎03-20-2014

Re: Class action re: zip code collection in CA

The link wouldn't work for me so I googled ca credit card zip code law and the 1st hit was a new article from 2011 saying it was illegal because it violated consumer privacy laws. I would say that if the Mac stores continued to collect after the 2011 ruling then they deserve to be prosecuted. Cannot imagine what they'd hope to get out of a class a action suit
Super Contributor
Posts: 668
Registered: ‎03-20-2014

Re: Class action re: zip code collection in CA

Oh and from the article it was in the la times if you want to check yourself "The ruling still allows ZIP Codes to be collected under certain circumstances, such as at gas station pumps where the information is requested for security reasons and in transactions that involve shipping. The law also allows ZIP Codes to be requested when a credit card is used as a deposit or for a cash advance, the court said."
Esteemed Contributor
Posts: 6,539
Registered: ‎11-23-2013

Re: Class action re: zip code collection in CA

Retailers don't check that the signature matches the one on the credit card, but they'll collect zip codes for marketing purposes.

Just my thoughts.

Get your flu shot...because I didn't.
Honored Contributor
Posts: 17,333
Registered: ‎03-11-2010

Re: Class action re: zip code collection in CA

On 7/4/2014 HonnyBrown said:

Retailers don't check that the signature matches the one on the credit card, but they'll collect zip codes for marketing purposes.

Just my thoughts.

DAta Brokers want the info