Andrew's blog entry...
CHOCOLATE, REMOTE, TODAY'S SPECIAL
LIVE FROM HENDERSON, NEVADA
CHOCONUVO
DECEMBER 3, 2015 ANDREW LESSMAN
The World’s Most Delicious and Heart Healthy Chocolate
I hope everyone enjoyed their Thanksgiving. It is nice to have a day devoted to the celebration of something as important as Gratitude. Spiritual thinkers and scientists alike now tell us that feelings of gratitude are among the healthiest feelings we can indulge. Amid all the challenges of daily life, gratitude is oftentimes the last emotion we can manage to muster, so hopefully, Thanksgiving is a reminder that, despite all the difficulties we all face, we are all still blessed by our faith, health, family and friends. I wish everyone a wonderfully healthy and happy holiday season.
Speaking of the holiday season, I thought that this would be the perfect time to introduce our new ChocoNuvo Heart Healthy Dark Chocolate. We literally just finished our first production run of ChocoNuvo and the result is truly exceptional. It is, without question, the world’s finest and most delicious Dark Chocolate you will ever taste and it is also the heart healthiest. In over 36 years of making unique products, I must say that ChocoNuvo is among the most outstanding products we have ever created. It is unlike any other chocolate available anywhere in the world. It is not just the best dark chocolate experience, but the first chocolate that will measurably lower cholesterol. ChocoNuvo establishes a new standard for heart healthy chocolate.
I am always excited about my upcoming TV shows, particularly when we do a Live Factory Remote like we are doing tomorrow night and Saturday. However, I can’t recall the last time I was so eager to introduce a new product, but ChocoNuvo presents a healthy opportunity not just for vitamin-lovers, but for everyone who enjoys chocolate. It will be available at midnight on Friday and as our Today’s Special throughout the day on Saturday (shows at noon and 9 PM Eastern Time). Because this was our first production run of ChocoNuvo, it was a small one, so there is a good chance we will not have enough ChocoNuvo to last the entire day, but not to worry since we will produce more in January and February to have available in March. Unlike vitamins, ChocoNuvo requires months of careful planning and preparation to create. In the next few paragraphs, I will explain why it takes months to create ChocoNuvo and how several unusual events perfectly converged to give birth to this unusual and exceptional product.
Over the last several years, I have received hundreds of requests to make a vitamin containing a standardized cocoa extract. Initially, I thought that would be easy to do – like our standardized Green Tea extract, but that was not the case. Sure, it would be great to offer a simple capsule that offers all the incredible benefits of dark chocolate, but the more I examined the materials and the research, the more discouraged I became. Although it would have been very popular, there was no way I could ethically make a cocoa/chocolate extract supplement, since I would not be confident in its benefits. It turns out that the best and only way to be assured of all the health benefits of chocolate was to eat high quality, rich dark chocolate. That is good news for many of us! smile emoticon I did not plan on making chocolate, but that was about the same time Muriel wanted to lower her cholesterol (and she LOVES chocolate). I have always known the healthiest of dark chocolate possesses a dry texture compared to much creamier milk chocolate. Folks love the rich taste of dark chocolate, but the high content of protective compounds creates a drier texture than creamy milk chocolate. In short, they love the rich flavor of dark chocolate, but they prefer the creamy texture of the milk fat in milk chocolate. Unfortunately, it is scientifically well-established that milk detracts from the health benefits of chocolate, so there is really no such thing as “healthy” milk chocolate. By the way, for the same reason, if you are seeking its health benefits, dark chocolate should not be consumed with milk. Not to be discouraged, our research was about to take a very lucky turn.
The active ingredient in our CholestaCare dietary supplement is called a Plant Sterol. It is an ingredient naturally found in plants and healthy vegetables and it powerfully lowers cholesterol. In fact, it has been approved by the US FDA to lower Total and LDL cholesterol and to actually reduce the risk of heart disease. It exists in a powdered form which we deliver in our CholestaCare capsules, but what many folks forget is that Plant Sterols also exist in another form called a Plant Sterol Ester, which, interestingly enough, has the texture of fat. I suspect you are now anticipating where this is going. In developing this extra-heart healthy chocolate idea, we had the “silly” notion that perhaps the naturally occurring fat found in cocoa beans would mix nicely with Plant Sterol Esters, since the latter looks and behaves like fat. And Lo and Behold! The marriage of our rich Dark Chocolate with our Plant Sterol Esters created the best tasting, best texture Dark Chocolate possible! Our Dark Chocolate has the rich taste of the world’s finest Dark Chocolate with the creamy texture of Milk Chocolate. Most remarkably, this superior texture results from its powerful cholesterol-lowering power! So, we start with the best Dark Chocolate and all its inherent benefits for heart, brain and circulatory health; and then we made it taste better and also reduce Cholesterol and heart disease risk. Dark Chocolate has been shown in numerous studies to reduce cardiovascular risk, blood pressure, etc., but our Dark Chocolate is in a class by itself when it comes to cholesterol reduction. Now you probably understand why I am so excited. It is the most delicious “vitamin” in the world.
For centuries, chocolate was viewed as a luxury and almost “sinful,” but today, ChocoNuvo truly is a healthy addition to any diet. Also, because our chocolate only comes in 26-calorie squares, it is naturally and effectively portion-controlled. It is intended as a delicious, healthy treat. In fact, each 26-calorie square offers the equivalent of a capsule of CholestaCare, at not much more than the price of CholestaCare itself. Even better, our 74% Cocoa Dark Chocolate is Organic and Fair Trade. If you compare price, it is likely less expensive than many ordinary chocolate squares and Organic, Fair Trade Chocolate is far more expensive than standard – not to mention that each square contains the complete equivalent of a capsule of CholestaCare. Most importantly, this is not a drug, so you do not have to worry about side effects or overdosing on its ingredients, but of course, even the healthiest chocolate should be consumed in moderation, so we recommend no more than one or two squares with each meal.
As I mentioned, our first production run was small, so our supplies may well be limited tomorrow and Saturday. I hope we have enough to last the day, but ChocoNuvo will be back in March and although always a bit limited, we will do our best to keep it in stock at all times in the future. ChocoNuvo production is not easy, since we must always reserve our own Organic, Fair Trade Cocoa Beans months in advance, and then we commence the complex work of importing the beans and creating our uniquely and powerfully healthy Dark Chocolate. Mind you, I tasted hundreds of different kinds of chocolate before I found the best tasting beans for us to start with. Again, not to worry, we will have more available in March and we might even create a 91% version as well for those who are serious about cocoa content. We are also already considering flavored versions (using natural extracts), such as peppermint, orange, etc., and in the future, we may consider adding small amounts of healthy nuts (almonds, cashews, walnuts, macadamia nuts, etc.). These will be fun projects in the years to come that, of course, will only be done to meet your requests and requirements. Please let me know your thoughts and ideas. Also, Muriel is working on a healthy chocolate cookbook as well. By the way, the name came from the fact that Muriel and I only speak French around the house and the word for “new” in French is “nouveau” and when I told her I was creating a “nouveau chocolat” or a new chocolate, I thought it was a nice, simple, natural name. It was a tossup between either NuvoChoco or ChocoNuvo and the latter won out. It truly is a New Chocolate!
The holidays are here and what better time could there be to share the gift of health. I am very proud of what we have accomplished and I am confident that when anyone tries ChocoNuvo, they will swear it is the most delicious, “sinful” Dark Chocolate they have ever tasted, and I hope the fact that it is so amazingly healthy does not detract from that “sinful” experience!
Enjoy and Best of Health!
Andrew
Quickly answering a few questions from below:
Because it is the holidays and I know how complicated things can become, we will have Flexpay on all but the $24 smallest size. Specifically, we will have 2-Flex on the $39 Size and 3-Flex on the $69 Economy Size and then 5-Flex on the $129 Ultra-Economy Size. You will see tomorrow, but our sizes will be 30, 60, 120 and 300 with each ChocoNuvo Square providing the equivalent of a capsule of CholestaCare. In other words, this is just like a 30, 60, 120 or 300 capsule supplies of CholestaCare except a whole lot tastier.
As far as sugar and carb content, it is low in both with each 26-calorie serving only containing 2 grams of total carbohydrate of which one gram is sugar and one third is fiber, so there is actually less than 2 grams of total carb and sugar.
The Ingredients are very basic with Organic 74% Cacao Dark Chocolate (Organic Fair Trade Cacao Beans, Organic Evaporated Cane Syrup, Organic and Fair Trade Cocoa Butter, Organic Sunflower Lecithin). Plus, our Natural Phytosterol Esters.
As to whether we will ever do a 90% cocoa extra dark chocolate, the answer is yes, we will be doing a 91% some time next year, but since most folks prefer dark chocolate that is more in the 70% range, we thought it best to start at 74%.
As to the GMO question. We do not use GMO ingredients and despite all the soy bashing, soy is not inherently bad. We would be blessed to be as healthy as those countries where folks abundantly eat soy. Also, our Turmeric now uses sunflower lecithin and not soy, specifically because of the unwarranted paranoia that surrounds any soy ingredients. No food is perfect, but the misinformation about soy and any soy-based ingredient originates with those how have economic interests opposed to soy. One does not have to look far to figure it out. By the way, all our ingredients are also gluten-free.
Last question was whether there will be Special Pricing on CholestaCare and the answer is yes. There will be Special Pricing on all my products with Free Shipping and Handling on all products as well, but there will be only one Today’s Special and that will be ChocoNuvo.
See you tomorrow. Have a good night and sleep well!
Andrew
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