It is a lure. I have been fighting with Comcast (xfinity) for a week now. Since they are changing everyone out to new modems and starting data limits, they are slowly making me insane.
Anyway, Peacock is just a lure. There is limited old shows so they can say it is free. If you want any other shows it bumps to Peacock Premium, and yes there is a fee.
I could not hate a company more than I hate Comcast. They are intentionally causing internet problems, TV problems, connection problems and they are doing it slowly and surely so that you eventually pull your hair out and call them. Once you call they force you to get their new modem, which doesn't cost more, but it is the new limited one. That is their way of swapping out everyone's modem so they can put data caps on all customers. Honestly every person in my town in suddenly having issues and it is such a sneaky way to lock you up as a customer.
They see the writing on the wall. So many networks are going to streamers Comcast is eventually going to be just an internet service and people will pick and choose what streaming service gives them the most channel choices. Peacock is just Comcast's step into the streaming world.
They have a monopoly in my area, I have no other choice for Internet. For TV the new streaming way is the future, I hate that. Add all the fees for each one you pick and the monthly bill going to be ridiculous. I have lost about 20 channels (and the good ones too!) that are now with streaming services. All the shows I watch.