Suggestion Box

[Group 5 minus 1]

Host will say under $50.00. The price is $49.95. Yes,it is under fifty dollars,but really?

[millieshops]

@Group 5 minus 1 lol   my ex used to tell me something cost only $400 when the cost was $495!   And he majored in economics!

As for QVC's presentations -  not unusual for companies to give us their lowest price and the make us look at the fine print to get the reality.  Saying "under whatever" feels like the oral version of not dealing with the fine print outloud and I think any of us who have watched for more than 10 minutes in our lives knows exactly what it means -   not much!

[Imaoldhippie]

All retailers do that, its nothing new or different.  They have doing it for decades.

[Pook]

It "really" is under the price they state!!!  I have eyes and can see that there is only a few cents different so no big deal!!  What they say or do not say does not have any effect on whether I buy something or not!!!

[geezerette]

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@Imaoldhippie wrote:

All retailers do that, its nothing new or different.  They have doing it for decades.

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Exactly.

I remember when I was a teenager and had just started driving and began to pay attention to the price of gasoline.  I kept asking my parents why did they price it at 19.9 cents a gallon instead of just 20 cents?  

It was then that I began my education about "marketing". 😄

[catter70]

That annoys me, also. 

[Miss Pepsi]

Just a sales tool. No biggie in my book.  

[Peaches McPhee]

The reason so many prices end in 95 or 99 cents is because many people only register the first number.  So, if the price is $4.99, people think $4.  If you really stopped and gave it an instant thought, you'd realize it was alot closer to $5 that $4, but sometimes we don't stop and think.   We are human!

[SuhseK]

Aside from the Dollar stores, when is the last time you went into any retailer, and saw items priced at, $10.00. $50.00,

$300.00, etc.? 

They may be out there, but I can't think of one. It's a sales strategy, of course, but,one so common, it doesn't bother me, in the least. 

[Twoaces]

As several of you have said, it happens at all levels.  It’s especially funny to me in ads for  homes for sale.  $999,000.   $2,950,00, etc.  never $1,000,000.  Or $3,000,000,  etc.

obviously the psychology works on our impressionable minds, no matter how clever we think we are!