I get frustrated by all the ads as well, especially when there's something in the top right or the bottom right that is exactly the same as something posted in the bottom left or in the item description section. Definitely overkill.
But at least the Q is not yet as bad as Food Network, which pops up right-corner ads that take up 1/4 of the screen and flash all kinds of images and text—they must know that all the actual cooking shows have actions going on in the bottom section of the screen (typically the countertop or prep surface), so there is no way these ads won't block content. And it's even better when there are giant pop-ups AND a useless "countdown clock" at the top right promoting the debut of some new show. Yeesh.