I’m 58 and have hardly any wrinkles but I have found that using a primer, Laura Geller’s baked foundation, or the right liquid foundation will help prevent or reduce wrinkles from settling into the lines. I’ve even found a few drugstore foundations that work well. And I eventually want to try Laura Mercier because her translucent setting powder is devine and makes my skin look flawless. But I hope these little tips and tidbits help!