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They are trying to change their image. They said they changed the name to Vionic as Orthaheel sounded old and stodgy, and they are restyling the line for more of a younger, trendy, fashionable look. The hot men are part of their new image. I guess they figure that women would stayed tuned to watch the entire presentation if the men look as good as the shoes. Nothing wrong with a bit of male eye candy thrown in with your over pronation :-)!
That made me laugh out loud!!! Honestly! 
The ""demonstration"" is my favorite part!! I never get tired of seeing it!
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